Sales and marketing problems of small and medium sized forest products enterprises in Turkey
Yükleniyor...
Dosyalar
Tarih
2010
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Academic Journals
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
In this study, we aimed to introduce the position of small and medium sized enterprises which serve in forest industry, to determine sales and marketing problems of these enterprises and to develop solutions for these problems. For this purpose, questionnaires which were constructed in a systematic manner were administered to the business administrators face to face appropriately using the on-the-spot technique. The participation rate was 41%. The findings of this study indicate that enterprises consider marketing and sales workout important but because of financial difficulties, problems regarding application of these workout may occur.
Açıklama
Sevim Korkut, Derya/0000-0002-0963-016X
WOS: 000280349500024
WOS: 000280349500024
Anahtar Kelimeler
Small and medium-sized enterprises, SME, forest industry, marketing, Turkey
Kaynak
African Journal Of Business Management
WoS Q DeÄŸeri
N/A
Scopus Q DeÄŸeri
Cilt
4
Sayı
7
