The Business World as a Battlefield

Basit Öğe Kaydı
dc.contributor.authorKılınç, İzzet
dc.contributor.authorÖncü, Mehmet Akif
dc.contributor.authorTaşgit, Yunus Emre
dc.date.accessioned2020-04-30T23:32:41Z
dc.date.available2020-04-30T23:32:41Z
dc.date.issued2014
dc.departmentDÜ, İşletme Fakültesi, İşletme Bölümüen_US
dc.descriptionWOS: 000416704600025en_US
dc.description.abstractThe aim of this chapter is to evaluate the business world as a battlefield by establishing a contact between the basic characteristics of the competition strategies and Sun Tzu's principles. In order to fulfill this aim, qualitative research method was used and Sun Tzu's book The Art of War was investigated in respect of competition, and the studies on this subject were comprehensively evaluated. As a result, a conceptual fragment was formed for the terms used in the book so as to adapt Sun Tzu's principles to the study. According to this conceptual fragment, the matching is as follows: war - competition; enemies - competitors; environmental conditions - elements affecting the competition environment and the management and decisions of the company; battlefield - business world/market; weapons - means used in the strategy construction of the organization and in the implementation of the strategies.en_US
dc.identifier.doi10.4018/978-1-4666-4639-1.ch024
dc.identifier.endpage318en_US
dc.identifier.isbn978-1-4666-4640-7; 978-1-4666-4639-1
dc.identifier.issn2326-9103
dc.identifier.issn2326-9111
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage306en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-4666-4639-1.ch024
dc.identifier.urihttps://hdl.handle.net/20.500.12684/4790
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIgi Globalen_US
dc.relation.ispartofGlobalization And Governance In The International Political Economyen_US
dc.relation.ispartofseriesAdvances in Electronic Government Digital Divide and Regional Development
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleThe Business World as a Battlefielden_US
dc.typeBook Chapteren_US

Dosyalar

Koleksiyon

WoS İndeksli Yayınlar Koleksiyonu
Kitap Bölümü Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu