The Mediating Effect of Organizational Learning on the Relationship between the Cost Leadership Strategy and Business Performance: A Study on Travel Agencies

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dc.authorid
dc.contributor.authorKaya, Ramazan
dc.contributor.authorErol, Mehmet Akif
dc.contributor.authorMesci, Muammer
dc.date.accessioned2021-12-01T18:21:11Z
dc.date.available2021-12-01T18:21:11Z
dc.date.issued2020
dc.department[Belirlenecek]en_US
dc.description.abstractThe aim of this research is to investigate the mediating role oforganizational learning in the relationship between cost leadershipstrategy and business performance. The universe of the researchis composed of middle and senior managers of The InternationalAir Transport Association (IATA) member travel agencies operatingthroughout Turkey. Quantitative research method was conducted andthe data were obtained by face-to-face and email survey techniques.The data of the 351 questionnaires evaluated were analyzed usingthe Structuralthe Structural Equation Modeling (SEM) AMOS packageprogram. The results of the study indicate a positive relationshipbetween cost leadership strategy and business performance. Inaddition, organizational learning plays a mediator role between costleadership strategy and business performance. These results once againreveal the importance of cost leadership strategy and organizationallearning in achieving desired performance goals in travel agencies.The population of this study is limited to IATA member travel agencies.Future research should review this limitation to improve rigorousnessand generalisability. The population of this study was restricted totravel agencies. Comparative studies involving hotel and transportationestablishments, and thereby changing the universe, will contribute tothe relevant literature and provide more effective resultsen_US
dc.identifier.doi10.26650/JECS2020-0085
dc.identifier.endpage343en_US
dc.identifier.issn2602-2656
dc.identifier.issn2458-8245
dc.identifier.issue62en_US
dc.identifier.startpage323en_US
dc.identifier.urihttps://doi.org/10.26650/JECS2020-0085
dc.identifier.urihttps://app.trdizin.gov.tr/makale/TkRFek5ESXdNQT09
dc.identifier.urihttps://hdl.handle.net/20.500.12684/9016
dc.identifier.volume0en_US
dc.identifier.wosWOS:000603399800015en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakTR-Dizinen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.relation.ispartofJournal of Economy Culture and Societyen_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subject[No Keywords]en_US
dc.titleThe Mediating Effect of Organizational Learning on the Relationship between the Cost Leadership Strategy and Business Performance: A Study on Travel Agenciesen_US
dc.typeArticleen_US

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