Creating Commitment, Trust and Satisfaction for a Brand: What is the Role of Switching Costs in Mobile Phone Market?

Basit Öğe Kaydı
dc.contributor.authorŞahin, Azize
dc.contributor.authorKitapçı, Hakan
dc.contributor.authorZehir, Cemal
dc.date.accessioned2020-05-01T09:11:14Z
dc.date.available2020-05-01T09:11:14Z
dc.date.issued2013
dc.departmentDÜ, İşletme Fakültesi, Yönetim Bilişim Sistemleri Bölümüen_US
dc.description9th International Strategic Management Conference -- JUN 27-29, 2013 -- Riga, LATVIAen_US
dc.descriptionWOS: 000346088300054en_US
dc.description.abstractThe purpose of this study was to explore the role of switching costs in the relationship between satisfaction, trust, and commitment for a brand. Data analyzed in this study were collected via questionaires from real consumers (n=457). Our research model emphasizes associations among switching costs, satisfaction, trust and commitment for a brand. Our study provides compelling evidence for future work to gain further insight into switching costs, satisfaction, trust, and commitment for a brand and includes several implications for management practice and future research. Switching costs have positively effect the relationships between satisfaction, trust and commitment for a brand. This empirical study provides a new approach to understand the effects of switching costs on the relationships between satisfaction, trust, and commitment for a brand.en_US
dc.description.sponsorshipInt Strateg Management & Managers Assocen_US
dc.identifier.doi10.1016/j.sbspro.2013.10.518en_US
dc.identifier.endpage502en_US
dc.identifier.issn1877-0428
dc.identifier.startpage496en_US
dc.identifier.urihttps://doi.org/10.1016/j.sbspro.2013.10.518
dc.identifier.urihttps://hdl.handle.net/20.500.12684/5415
dc.identifier.volume99en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherElsevier Science Bven_US
dc.relation.ispartofProceedings Of 9Th International Strategic Management Conferenceen_US
dc.relation.ispartofseriesProcedia Social and Behavioral Sciences
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectSwitching costsen_US
dc.subjectbrand satisfationen_US
dc.subjectbrand trusten_US
dc.subjectbrand commitmenten_US
dc.subjectmobile phone brandsen_US
dc.titleCreating Commitment, Trust and Satisfaction for a Brand: What is the Role of Switching Costs in Mobile Phone Market?en_US
dc.typeConference Objecten_US

Dosyalar

Orijinal paket
Listeleniyor 1 - 1 / 1
Küçük Resim
İsim:
5415.pdf
Boyut:
525.28 KB
Biçim:
Adobe Portable Document Format
Açıklama:
Tam Metin / Full Text
İndir

Koleksiyon

WoS İndeksli Yayınlar Koleksiyonu
Bildiri Koleksiyonu