Factors affecting customer experience, attitude, and repurchase intention on smart tourism applications

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dc.authoridBARAN, ZULEYHAN/0000-0003-4804-5622;
dc.contributor.authorBaran, Zuleyhan
dc.contributor.authorKaraca, Sukran
dc.date.accessioned2025-10-11T20:48:22Z
dc.date.available2025-10-11T20:48:22Z
dc.date.issued2024
dc.departmentDüzce Üniversitesien_US
dc.description.abstractThe tourism sector has been experiencing continuous growth and development over the years due to new technologies and service delivery methods. In order to introduce innovations in the provided services, there is a growing need for new opportunities, which has led to the increasing popularity of smart tourism applications in recent years. In this context, the aim of this study is to examine the impact of smart tourism applications (such as digital assistants, chatbots, interactive voice response systems, augmented reality, virtual reality) on customer experience, attitude, and repeat purchase intention. The sample of the study consisted of 591 individuals who had previously conducted online shopping and vacation planning through digital technology systems. Confirmatory factor analysis and path analysis were conducted using the AMOS programme for data analysis. The results of the analyses revealed that augmented reality applications had a positive impact on customer experience, attitude, and repeat purchase intention, while interactive voice response systems and chatbot services had a positive impact on customer attitude. However, virtual reality applications were found to have no significant effect on customer experience, attitude, and repeat purchase intention. Based on the findings, various recommendations were provided to tourism businesses.en_US
dc.identifier.doi10.1080/13683500.2024.2440809
dc.identifier.issn1368-3500
dc.identifier.issn1747-7603
dc.identifier.scopus2-s2.0-85212052046en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.urihttps://doi.org/10.1080/13683500.2024.2440809
dc.identifier.urihttps://hdl.handle.net/20.500.12684/21869
dc.identifier.wosWOS:001377674000001en_US
dc.identifier.wosqualityQ1en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherRoutledge Journals, Taylor & Francis Ltden_US
dc.relation.ispartofCurrent Issues in Tourismen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.snmzKA_WOS_20250911
dc.subjectSmart tourismen_US
dc.subjectChatboten_US
dc.subjectcustomer experienceen_US
dc.subjectcustomer attitudeen_US
dc.subjectrepurchase intentionen_US
dc.titleFactors affecting customer experience, attitude, and repurchase intention on smart tourism applicationsen_US
dc.typeArticleen_US

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