A qualitative research on positioning of universities in Turkey

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dc.contributor.authorÇatı, Kahraman
dc.contributor.authorBilgin, Yusuf
dc.date.accessioned2020-04-30T22:38:49Z
dc.date.available2020-04-30T22:38:49Z
dc.date.issued2015
dc.departmentDÜ, İşletme Fakültesien_US
dc.descriptionBilgin, Yusuf/0000-0003-0656-2031;en_US
dc.descriptionWOS: 000378777200005en_US
dc.description.abstractThe purpose of this study is to examine the prominent dimensions of positioning activities of the universities in Turkey. In addition to that, the dimensions of how the universities in Turkey position themselves will be examined in terms of the quality of education, which is an important factor in positioning of educational institutions. In this research, qualitative research design was used and the data were collected by using document review technique. The research population is composed of 193 state and private non-profit foundation universities in Turkey. The research data was obtained by analyzing the promotional videos on the web sites of the universities. The obtained data were analyzed by content analysis method. According to the findings, the prominent dimensions of positioning factors for universities were student life, location of the university and quality of education. In terms of the quality of education provided by the universities, positioning dimensions were foreign language education, professional success, job opportunities, scholarship opportunities, international activities, applied training, teaching staff and library.en_US
dc.identifier.endpage102en_US
dc.identifier.issn2146-796X
dc.identifier.issn2146-7978
dc.identifier.issue2en_US
dc.identifier.startpage91en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12684/2465
dc.identifier.volume5en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isotren_US
dc.publisherDeomed Publ, Istanbulen_US
dc.relation.ispartofYuksekogretim Dergisien_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectEducationen_US
dc.subjectpositioningen_US
dc.subjectTurkeyen_US
dc.subjectuniversityen_US
dc.titleA qualitative research on positioning of universities in Turkeyen_US
dc.typeArticleen_US

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