The Role of Media in the COVID-19 Pandemic Period in terms of Effective Health Care Management

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2021

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info:eu-repo/semantics/openAccess

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Aim: In this study, it was aimed to handle the role of the media from a sociological point ofview focusing on the management of the coronavirus pandemic and the crisis caused by thispandemic, with an effective health management.Material and Methods: In this study, the qualitative method has been adopted, and onlineethnography and visual document analysis techniques have been used. For this purpose, visualand written materials, and mottos were examined in cyberspace and in conventional media.Results: Media has a significant role in managing health care effectively during the pandemicsince it has the instruments to influence individuals and public. However, both conventionaland new media ignores the social and economic disparities but underlines the personaldimension instead by creating an infodemic situation and using the pandemic as a source ofinfo-tainment in their representations regarding coronavirus disease 2019 (COVID-19).Conclusion: It is concluded that mass media has been a very frequently used tool for gettingand sharing information since the very beginning of the pandemic. Therefore, it is clear thatobjective and correct information provided by the media is vital for an effective health caremanagement during the pandemic. However, the manipulative facade of media is very vividon especially the issues of ignoring inequalities, burdening the individual with the wholeresponsibility of his/her health behaviors, conveying conspiracy theories and leading to aninfodemic.

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23

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S1

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