Intrinsic and extrinsic knowledge-sharing motivations as microfoundations of marketing capabilities and firm performance

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dc.authoridYOLCU, Tarik/0000-0002-4483-7860
dc.authoridAykac, Omer Sezai/0000-0003-1500-623X
dc.authoridGURLER, GOKHAN/0000-0001-7137-2061;
dc.contributor.authorBagis, Mehmet
dc.contributor.authorYolcu, Tarik
dc.contributor.authorKurutkan, Mehmet Nurullah
dc.contributor.authorYilmaz, Aykut
dc.contributor.authorAykac, Omer Sezai
dc.contributor.authorOzkaynar, Kursad
dc.contributor.authorGurler, Gokhan
dc.date.accessioned2025-10-11T20:48:16Z
dc.date.available2025-10-11T20:48:16Z
dc.date.issued2025
dc.departmentDüzce Üniversitesien_US
dc.description.abstractPurposeThis study aims to examine the impact of intrinsic and extrinsic knowledge-sharing motivations on marketing capabilities such as pricing and distribution and the effects of these capabilities on firm performance. In addition, it explores the mediating role of marketing capabilities in the relationship between intrinsic-extrinsic knowledge-sharing motivations and firm performance.Design/methodology/approachThis research was conducted using quantitative methods. Data were collected through a survey administered to 2,590 firm managers in T & uuml;rkiye's manufacturing and service industries and analyzed using Smart PLS4 software and Structural Equation Modeling.FindingsThe findings indicate that intrinsic and extrinsic knowledge-sharing motivations positively influence pricing and promotion capabilities. The authors also found that pricing and promotion capabilities positively affect firm performance. Furthermore, they confirmed that pricing and promotion capabilities mediate the relationship between intrinsic and extrinsic knowledge-sharing motivations and firm performance.Originality/valueTo the best of the author's knowledge, this is the first study to investigate the roles of intrinsic-extrinsic knowledge-sharing motivations as a psychological construct in the microfoundations of marketing capabilities and firm performance and the mediating role of marketing capabilities in the relationship between these motivations and firm performance.en_US
dc.description.sponsorshipSME Development Organization of Turkey (KOSGEB)en_US
dc.description.sponsorshipThe authors sincerely thank the SME Development Organization of Turkey (KOSGEB) for their valuable support in providing essential data for this study. Their contributions have significantly enriched the foundation of their research, facilitating a more comprehensive and robust analysis.en_US
dc.identifier.doi10.1108/JKM-11-2024-1317
dc.identifier.issn1367-3270
dc.identifier.issn1758-7484
dc.identifier.scopus2-s2.0-105003019489en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.urihttps://doi.org/10.1108/JKM-11-2024-1317
dc.identifier.urihttps://hdl.handle.net/20.500.12684/21840
dc.identifier.wosWOS:001470475400001en_US
dc.identifier.wosqualityQ1en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherEmerald Group Publishing Ltden_US
dc.relation.ispartofJournal of Knowledge Managementen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.snmzKA_WOS_20250911
dc.subjectKnowledge-sharing motivationsen_US
dc.subjectKnowledge-based viewen_US
dc.subjectMicrofoundationsen_US
dc.subjectMarketing capabilitiesen_US
dc.subjectDynamic capabilitiesen_US
dc.subjectFirm performanceen_US
dc.titleIntrinsic and extrinsic knowledge-sharing motivations as microfoundations of marketing capabilities and firm performanceen_US
dc.typeArticleen_US

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