Investigating the Psychometric Properties of the Reysen Likability Scale

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dc.contributor.authorBostanci, Tayfun Gurkan
dc.contributor.authorHocaoglu, Mehmet
dc.contributor.authorTukenmez, Ataman
dc.date.accessioned2025-10-11T20:47:36Z
dc.date.available2025-10-11T20:47:36Z
dc.date.issued2025
dc.departmentDüzce Üniversitesien_US
dc.description.abstractThe likability of an individual serves as a tactic for self-presentation and facilitating persuasion of the target audience. The perceived likability of athletes, coaches, managers, and similar figures by sports consumers is a factor that can influence sports marketing activities. In this regard, this study aimed to adapt the Reysen Likability Scale, developed to measure perceived likability, for application within Turkish culture and to test its validity and reliability. A total of 207 participants, including 64 women and 143 men, voluntarily participated in the study. A three-part questionnaire was administered, consisting of the Reysen Likability Scale developed by Reysen, the Desire for Being Liked Scale developed by Ka & scedil;& imath;kara and Do & gbreve;an, and a personal information form designed by the researchers. Confirmatory factor analysis, tests for divergent and convergent validity, composite reliability calculations, and Cronbach's Alpha coefficient were utilized to examine the structural validity and reliability of the scale. The findings confirmed the original single-factor structure with 11 items, demonstrating good fit with data collected from the Turkish sample and high internal consistency of the instrument. The study showed that Reysen Likability Scale was a valid and reliable instrument for measuring perceptions of likability in individuals within Turkish culture.en_US
dc.identifier.doi10.62425/rses.1616868
dc.identifier.endpage149en_US
dc.identifier.issn2822-3527
dc.identifier.issue2en_US
dc.identifier.scopus2-s2.0-105008926553en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage143en_US
dc.identifier.urihttps://doi.org/10.62425/rses.1616868
dc.identifier.urihttps://hdl.handle.net/20.500.12684/21453
dc.identifier.volume27en_US
dc.identifier.wosWOS:001533597900007en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherAtaturk Univen_US
dc.relation.ispartofResearch in Sport Educationand Sciencesen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.snmzKA_WOS_20250911
dc.subjectLikabilityen_US
dc.subjectsportsen_US
dc.subjectmarketingen_US
dc.subjectvalidityen_US
dc.subjectreliabilityen_US
dc.titleInvestigating the Psychometric Properties of the Reysen Likability Scaleen_US
dc.typeArticleen_US

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