The Antecedents of Economy-class Passenger Loyalty The Moderating Role of Airline Business Models: Full-service and Low-cost Airlines

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dc.contributor.authorKethuda, Onder
dc.contributor.authorDil, Emre
dc.contributor.authorOncu, Mehmet Akif
dc.date.accessioned2024-08-23T16:03:41Z
dc.date.available2024-08-23T16:03:41Z
dc.date.issued2023en_US
dc.departmentDüzce Üniversitesien_US
dc.description.abstractIn recent decades full-service airlines have targeted price-sensitive passengers, traditionally targeted by low-cost airlines, by promoting their economy class options. This paper aims to guide both types of airlines in promoting their economy -class options by utilizing factors influencing passenger preferences and loyalty. This paper identifies the relationship between the factors influencing economy-class passengers' airline preferences and passenger loyalty. It also shows the moderating the role of the airline business models, i.e., full-service and low-cost, in this relationship. The data was collected at airports from 418 passengers who had just traveled or would soon travel. The results indicate that schedule convenience influences the airline choice of economy-class passengers the most. Furthermore, passenger loyalty is significantly influenced by in-flight experience, schedule convenience, and punctuality, but not by affordability, assurance, and booking experience. Additionally, the type of airline business model moderates the influence of affordability on passenger loyalty. Full-service and low-cost airlines targeting price-sensitive passengers with economy class options are recommended to ensure schedule convenience and punctuality.en_US
dc.identifier.doi10.26650/ibr.2023.52.861811
dc.identifier.issn2630-5488
dc.identifier.issue3en_US
dc.identifier.trdizinid1239034en_US
dc.identifier.urihttps://doi.org/10.26650/ibr.2023.52.861811
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1239034
dc.identifier.urihttps://hdl.handle.net/20.500.12684/13871
dc.identifier.volume52en_US
dc.identifier.wosWOS:001136718100002en_US
dc.identifier.wosqualityQ4en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.publisherIstanbul Univ, Sch Businessen_US
dc.relation.ispartofIstanbul Business Researchen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectPassenger Loyaltyen_US
dc.subjectPassenger Preferencesen_US
dc.subjectEconomy-Classen_US
dc.subjectAirline Business Modelen_US
dc.subjectFull-Service Airlineen_US
dc.subjectLow-Cost Airlineen_US
dc.subjectFrequent Flyer Programsen_US
dc.subjectCustomer Satisfactionen_US
dc.subjectBehavioral Intentionsen_US
dc.subjectCarriersen_US
dc.subjectQualityen_US
dc.subjectDeterminantsen_US
dc.subjectVoiceen_US
dc.titleThe Antecedents of Economy-class Passenger Loyalty The Moderating Role of Airline Business Models: Full-service and Low-cost Airlinesen_US
dc.typeArticleen_US

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