Evaluating the influence of university ranking on the credibility and perceived differentiation of university brands

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dc.authoridKethüda, Önder/0000-0002-7661-2009
dc.authorwosidKethüda, Önder/ABD-3457-2020
dc.contributor.authorKethüda, Önder
dc.date.accessioned2023-07-26T11:50:07Z
dc.date.available2023-07-26T11:50:07Z
dc.date.issued2022
dc.departmentDÜ, İşletme Fakültesi, İşletme Bölümüen_US
dc.description.abstractThis study evaluates the influence of ranking reports on university brands' credibility and perceived differentiation. Signaling theory is applied to link ranking with credibility and perceived differentiation. An experimental approach was used to collect data and to test the hypothesis. Data was collected from 328 participants in the UK regarding the two university brands with that they are the most familiar. Covariance analysis was applied to test the hypothesis. The results indicate that the ranking of HEIs influences the brand credibility and perceived differentiation of university brands, particularly when they send signals and messages about attributes associated with academic success. Although experts debate the ranking tables' validity, these results indicate that prospective students and their families evaluate ranking reports as independent corroboration. This paper provides evidence on how critical the ranking is to create a solid and distinctive university brand.en_US
dc.identifier.doi10.1080/08841241.2022.2059733
dc.identifier.issn0884-1241
dc.identifier.issn1540-7144
dc.identifier.scopus2-s2.0-85129146788en_US
dc.identifier.scopusqualityQ2en_US
dc.identifier.urihttps://doi.org/10.1080/08841241.2022.2059733
dc.identifier.urihttps://hdl.handle.net/20.500.12684/12241
dc.identifier.wosWOS:000781640600001en_US
dc.identifier.wosqualityQ2en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.institutionauthorKethüda, Önder
dc.language.isoenen_US
dc.publisherRoutledge Journals, Taylor & Francis Ltden_US
dc.relation.ispartofJournal of Marketing For Higher Educationen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.snmz$2023V1Guncelleme$en_US
dc.subjectUniversity Branding; Brand Attributes; Brand Credibility; Perceived Differentiation; Ranking Tables; Signaling Theoryen_US
dc.subjectStudent Satisfaction; World-Report; Service Quality; U.S.-News; Education; Image; Attributes; Information; Congruence; Reputationen_US
dc.titleEvaluating the influence of university ranking on the credibility and perceived differentiation of university brandsen_US
dc.typeArticleen_US

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