Green creativity and business sustainability: the influence of dynamic capabilities, technology adoption, business strategies and knowledge management

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dc.authoridBagis, Mehmet/0000-0002-3392-3376
dc.authoridDhar, Bablu Kumar/0000-0001-8768-8634
dc.authoridYOLCU, Tarik/0000-0002-4483-7860
dc.authoridKurutkan, Mehmet Nurullah/0000-0002-3740-4231;
dc.contributor.authorBagis, Mehmet
dc.contributor.authorAdiguzel, Zafer
dc.contributor.authorDhar, Bablu Kumar
dc.contributor.authorYolcu, Tarik
dc.contributor.authorKurutkan, Mehmet Nurullah
dc.date.accessioned2025-10-11T20:48:17Z
dc.date.available2025-10-11T20:48:17Z
dc.date.issued2025
dc.departmentDüzce Üniversitesien_US
dc.description.abstractPurposeThe increasing global emphasis on environmental sustainability necessitates a better understanding of the antecedents of green creativity (GC) and business sustainability (BSE). However, research on this topic is limited, and these antecedents have not been examined holistically. Considering this research gap, in this study, we examined the interconnected roles of green dynamic capabilities (GDC), green technology adoption (GTA), green business strategies (GBS) and green knowledge management (GKM) in influencing GC and BSE.Design/methodology/approachWe collected the research data through surveys applied to 874 companies operating in the manufacturing and service sectors in Turkey and analyzed the data using the partial least squares structural equation modeling (PLS-SEM) method.FindingsThe study shows that GDC positively influence GBS, GC and GKM. Additionally, GTA positively affects GBS, BSE and GKM. However, GBS only impacts GC, while GKM positively influences GC and BSE. Our mediation analysis results indicate that GBS mediates the relationships between GDC-GTA and GC. Furthermore, GBS mediates the relationship between GTA and BSE. Similarly, GKM mediates the relationships between GDC and GC-BSE. Finally, it was determined that GKM mediates the relationships between GTA and GC-BSE.Research limitations/implicationsThe focus of the research on T & uuml;rkiye limits the generalizability of the findings. Future research can examine the relationships between the variables in different geographical and industrial settings and provide deeper insights into the causal mechanisms underlying these relationships.Practical implicationsThe analysis results of the research provide actionable insights for companies aiming to improve their sustainability practices. In addition, managers can use GDC and GTA to strengthen GBS and GKM, thus realizing their positive impacts on GC and BSE. The importance of integrating green strategies and knowledge management to take environmental challenges into account is emphasized.Originality/valueThe research is one of the important studies that comprehensively examine the interaction between GDC, GTA, GBS and GKM in the positive impacts of GC and BSE. The research provides insights into green transformation efforts in emerging economies, expanding the literature beyond the manufacturing sector to include the service sector.en_US
dc.description.sponsorshipSME Development Organization of Turkey (KOSGEB)en_US
dc.description.sponsorshipWe sincerely thank the SME Development Organization of Turkey (KOSGEB) for their valuable support in providing essential data for this study. Their contributions have significantly enriched the foundation of our research, facilitating a more comprehensive and robust analysis.en_US
dc.identifier.doi10.1108/BPMJ-10-2024-0903
dc.identifier.issn1463-7154
dc.identifier.issn1758-4116
dc.identifier.scopus2-s2.0-105000021198en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.urihttps://doi.org/10.1108/BPMJ-10-2024-0903
dc.identifier.urihttps://hdl.handle.net/20.500.12684/21844
dc.identifier.wosWOS:001444388400001en_US
dc.identifier.wosqualityQ1en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherEmerald Group Publishing Ltden_US
dc.relation.ispartofBusiness Process Management Journalen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.snmzKA_WOS_20250911
dc.subjectGreen dynamic capabilityen_US
dc.subjectGreen technology adoptionen_US
dc.subjectGreen business strategyen_US
dc.subjectGreen knowledge managementen_US
dc.subjectGreen creativityen_US
dc.subjectBusiness sustainabilityen_US
dc.titleGreen creativity and business sustainability: the influence of dynamic capabilities, technology adoption, business strategies and knowledge managementen_US
dc.typeArticleen_US

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