Innovative Brand Strategies and Their Contribution to the Sustainability of Businesses: Innovative Brand Strategies
Küçük Resim Yok
Tarih
2025
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
IGI Global Scientific Publishing
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
This study highlights that businesses' ability to achieve their short-, medium-, and long-term goals is closely tied to their adaptability to changing market conditions. It emphasizes that technology-driven consumption trends are shaping the market and that companies implementing digital-based innovative brand strategies can achieve lower costs and higher efficiency. Furthermore, an in-depth review of domestic and international literature suggests that businesses should “increase their technological investments in both production and marketing processes” and identifies technology-focused innovative practices as becoming increasingly prominent. Copyright © 2026, IGI Global Scientific Publishing.
Açıklama
Anahtar Kelimeler
Investments, Marketing, Brand strategy, Cost-efficiency, Higher efficiency, Innovative practices, Long-term goals, Low-costs, Low-high, Market condition, Marketing process, Production process, Commerce
Kaynak
Digital Platforms and Managing Brand Crises
WoS Q Değeri
Scopus Q Değeri
N/A
