2017 Anayasa Değişikliği Referandumunda AK Parti ve CHP’nin Propaganda Materyallerinin Söylem Çözümlemesi ile İncelenmesi
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Date
2019
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Access Rights
info:eu-repo/semantics/openAccess
Abstract
Siyasi aktörler, partiler ve liderleri her seçim döneminde seçmeni kendi parti ve oluşumlarına destekvermek üzere motive edici çalışmalar gerçekleştirirler. Siyasi partiler seçim döneminde iletişim araçlarınınolabildiğince fazlasını kullanarak seçmeni etkileme gayreti içindedir. Siyasal aktörlerin seçmeni etkilemekiçin, seçmenin ikna olacağı bazı argümanlar kullanması gerekmektedir. Siyasal iletişim sürecindeargümanın önemi üzerine en önemli çalışmalardan biri de Steven Toulmin’in Argümantasyon Modeli’dir.Bu çalışmanın teorik altyapısında Toulmin’in argümantasyon modeli işlenirken, araştırma kısmında2017 Anayasa Değişikliği Referandumu’nda evet ve hayır taraflarının önde gelen temsilcileri Ak Partive CHP’nin ikna amaçlı dokümanları söylem analizi tekniği ile çözümlenmeye çalışılmıştır. Böylece heriki partinin ikna amaçlı dokümanlarında hangi argümanları öne çıkardığı analiz edilmeye çalışılmıştır.Araştırma çalışması kapsamında Ak Parti ve CHP’nin hazırlamış olduğu evet ve hayır temalı kitapçıklarve tanıtıcı videolar incelenmiştir. Çalışma sonucunda her iki partinin de seçmenleri kendi istediği noktayagetirmek için belirlediği argümanları hem yazılı hem video tanıtımları ortamında ortak bir dille kullandığıgörülmüştür. Sonuç olarak siyasal iletişimde argüman kullanımının ikna açısından önemli bir araç olduğuve 2017Anayasa değişikliği referandumunda da yoğun bir şekilde argüman kullanımına başvurulduğu görülmüştür.
Political actors, parties and leaders carry out motivational activities to support their own parties and organizations during each election period.. Political parties atry to influence the electorate by using as much communication tools as possible during the election period. Political actors need to use the arguments that would convince and thus influence the electorate. One of the most important studies on the significance of the argument in the process of political communication is the Argumentation Model of Steven Toulmin. In the theoretical background of this study, Toulmin’s argumentation model has been studied. In the research part of the 2017 Constitutional Amendment Referendum, the persuasive documents of the leading representatives of the yes and no parties, AKP and CHP have been analyzed with the discourse analysis technique. Thus, it was tried to analyze which arguments the two parties put forward in their persuasive documents. Within the scope of the research study, the yes and no themed booklets and promotional videos prepared by AK Party and CHP were examined. As a result of the study, it was seen that both parties used the common arguments in both the written and video introductions in order to bring the voters to the point they wanted. As a result, it was observed that the use of arguments in political communication which was also was heavily used in the 2017 referendum – was an important tool in terms of persuasion.
Political actors, parties and leaders carry out motivational activities to support their own parties and organizations during each election period.. Political parties atry to influence the electorate by using as much communication tools as possible during the election period. Political actors need to use the arguments that would convince and thus influence the electorate. One of the most important studies on the significance of the argument in the process of political communication is the Argumentation Model of Steven Toulmin. In the theoretical background of this study, Toulmin’s argumentation model has been studied. In the research part of the 2017 Constitutional Amendment Referendum, the persuasive documents of the leading representatives of the yes and no parties, AKP and CHP have been analyzed with the discourse analysis technique. Thus, it was tried to analyze which arguments the two parties put forward in their persuasive documents. Within the scope of the research study, the yes and no themed booklets and promotional videos prepared by AK Party and CHP were examined. As a result of the study, it was seen that both parties used the common arguments in both the written and video introductions in order to bring the voters to the point they wanted. As a result, it was observed that the use of arguments in political communication which was also was heavily used in the 2017 referendum – was an important tool in terms of persuasion.
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Türkiye İletişim Araştırmaları Dergisi (Online)
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0
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34
