EVALUATING THE EFFECTS OF LIFE SATISFACTION ON IMPULSE BUYING BEHAVIOR IN TERMS OF ONLINE BUYING

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dc.contributor.authorAta, Serhat
dc.contributor.authorSezer, Abdulaziz
dc.date.accessioned2021-12-01T18:46:53Z
dc.date.available2021-12-01T18:46:53Z
dc.date.issued2021
dc.department[Belirlenecek]en_US
dc.description.abstractConsumer behaviours have great importance for marketers. Impulse buying, which is an appearance of consumer behaviour, arises with a sudden stimulus. Different aspects affect impulse buying. Life satisfaction, which is one of these aspects, brings consumers about impulse buying behaviour by influencing them. Moreover, the rapid development of online shopping and the fact that online interaction occurs in virtual environments at all hours of the day affects people's quality of life. This study aimed to investigate how consumers' life satisfaction shapes consumers' impulse buying behaviour and whether there is a difference between the descriptive and main variables in line with this relationship according to consumers' online or offline purchasing behaviour. The methodological base is the questionnaire form as a data collection method in Duzce province (Turkey) between March and May 2018. Participation in the study was conducted by convenience sampling method. In the research purpose line, a model is comprised. In turn, a path diagram was performed according to the confirmatory factor analysis with a Structural Equation Model. The obtained results showed the negative relationship between life satisfaction and sub-dimensions of impulse buying (positive emotions, emotion conflict, unplanned behaviour, and mood management). The authors noted only a positive relationship between life satisfaction and rational behaviour in the study. Thus, that is another sub-dimensions of impulse buying. Besides, comparing the mean, there was a significant difference between positive emotions, unplanned behaviour, type and shopping channels. These findings could help future studies aimed at researching the effect of different variables on impulsive behaviours. This study was carried out in a short period due to time and cost constraints. One of the study's limitations is that the study data were obtained only from the participants in Duzce province (Turkey).en_US
dc.identifier.doi10.21272/mmi.2021.1-04
dc.identifier.endpage55en_US
dc.identifier.issn2218-4511
dc.identifier.issue1en_US
dc.identifier.startpage38en_US
dc.identifier.urihttps://doi.org/10.21272/mmi.2021.1-04
dc.identifier.urihttps://hdl.handle.net/20.500.12684/10038
dc.identifier.wosWOS:000659279400004en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherSumy State Univ, Dept Marketing & Miaen_US
dc.relation.ispartofMarketing And Management Of Innovationsen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectlife satisfactionen_US
dc.subjectimpulse buyingen_US
dc.subjectonline shoppingen_US
dc.subjectoffline shoppingen_US
dc.subjectshopping channelsen_US
dc.subjectQuality-Of-Lifeen_US
dc.subjectTendencyen_US
dc.titleEVALUATING THE EFFECTS OF LIFE SATISFACTION ON IMPULSE BUYING BEHAVIOR IN TERMS OF ONLINE BUYINGen_US
dc.typeArticleen_US

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