The Impact of Store Deals on Consumer Satisfaction: The Mediating Role of Value Consciousness

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dc.contributor.authorSahin, Aysun
dc.contributor.authorElçi, Meral
dc.contributor.authorSahin, Azize
dc.date.accessioned2025-10-11T20:45:31Z
dc.date.available2025-10-11T20:45:31Z
dc.date.issued2025
dc.departmentDüzce Üniversitesien_US
dc.description.abstractThis study aimed to examine the direct impact of store deal proneness on value consciousness and consumer satisfaction, alongside the mediating effect of value consciousness within these dynamics. Data were collected with an online survey from grocery store consumers in Turkey, and the proposed relationships were analyzed via partial least squares structural equation modeling (PLS-SEM) utilizing a sample comprising 500 Turkish consumers who demonstrate deal proneness and a preference for private labels. The findings reveal that store deal proneness positively affects consumers’ value consciousness and satisfaction. Moreover, value consciousness has a positive effect on consumer satisfaction and has a mediating role in the relationship between store deal proneness and satisfaction. The present research provides valuable managerial insights for enhancing consumer satisfaction. The study findings will contribute to retailers developing effective, value-driven strategies by emphasizing store deals that shape consumers’ value consciousness and overall satisfaction. © 2025 Elsevier B.V., All rights reserved.en_US
dc.identifier.doi10.4018/979-8-3373-2523-1.ch009
dc.identifier.endpage271en_US
dc.identifier.isbn9798337325231
dc.identifier.isbn9798337325255
dc.identifier.scopus2-s2.0-105004530700en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage249en_US
dc.identifier.urihttps://doi.org/10.4018/979-8-3373-2523-1.ch009
dc.identifier.urihttps://hdl.handle.net/20.500.12684/21395
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.snmzKA_Scopus_20250911
dc.subjectConsumer Satisfactionsen_US
dc.subjectConsumer Valueen_US
dc.subjectDirect Impacten_US
dc.subjectGrocery Storesen_US
dc.subjectMediating Effecten_US
dc.subjectMediating Rolesen_US
dc.subjectOnline Surveysen_US
dc.subjectPartial Least-squaresen_US
dc.subjectStructural Equation Modelsen_US
dc.subjectTurkishsen_US
dc.titleThe Impact of Store Deals on Consumer Satisfaction: The Mediating Role of Value Consciousnessen_US
dc.typeBook Parten_US

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