Meta evolution: Digital marketing in tourism
| dc.authorscopusid | 57891363400 | en_US |
| dc.authorscopusid | 57891137300 | en_US |
| dc.contributor.author | Karaca, S. | |
| dc.contributor.author | Baran, Z. | |
| dc.date.accessioned | 2024-08-23T16:07:23Z | |
| dc.date.available | 2024-08-23T16:07:23Z | |
| dc.date.issued | 2024 | en_US |
| dc.department | Düzce Üniversitesi | en_US |
| dc.description.abstract | Meta marketing, considered an evolution of digital marketing in the tourism sector, holds great importance in enhancing customer experiences and brand loyalty. This chapter focuses on the necessity of developing and implementing meta-marketing strategies correctly to meet customer expectations. Furthermore, understanding customers' needs and preferences and shaping marketing strategies in alignment with meta-marketing practices are essential for sustaining a competitive advantage in the tourism sector. The chapter aims to assist stakeholders in effectively harnessing the power of digital innovations by comprehending how digital advancements can be utilized in the tourism sector. Moreover, it contributes to the creation of a futuristic discourse by providing innovative recommendations for the establishment of effective meta-marketing practices in the tourism sector. © 2024, IGI Global. All rights reserved. | en_US |
| dc.identifier.doi | 10.4018/979-8-3693-0428-0.ch004 | |
| dc.identifier.endpage | 131 | en_US |
| dc.identifier.isbn | 979-836930430-3 | en_US |
| dc.identifier.isbn | 979-836930428-0 | en_US |
| dc.identifier.scopus | 2-s2.0-85193522260 | en_US |
| dc.identifier.scopusquality | N/A | en_US |
| dc.identifier.startpage | 91 | en_US |
| dc.identifier.uri | https://doi.org/10.4018/979-8-3693-0428-0.ch004 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12684/14635 | |
| dc.indekslendigikaynak | Scopus | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | IGI Global | en_US |
| dc.relation.ispartof | Digital Business and Optimizing Operating Strategies | en_US |
| dc.relation.publicationcategory | Kitap Bölümü - Uluslararası | en_US |
| dc.rights | info:eu-repo/semantics/closedAccess | en_US |
| dc.title | Meta evolution: Digital marketing in tourism | en_US |
| dc.type | Book Chapter | en_US |
