MOBİL UYGULAMA KABUL MODELİ’NİN MOBİL BANKACILIKTA KULLANILMASI
No Thumbnail Available
Date
2021
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
PressAcademia
Access Rights
info:eu-repo/semantics/openAccess
Abstract
Amaç- Mobil bankacılığın, banka muşterileri tarafından kabul edilmesine ve benimsenmesine yonelik davranışsal niyetini, mobil uygulama kabul modeli ile ortaya koymaktır. Yöntem- Çalışmada, nicel araştırma yöntemi kullanılmış ve veriler yüz yüze görüşme anket tekniği ile internet üzerinden çevrimiçi anket uygulamasından yararlanılarak elde edilmiştir. Veri toplama aracı olarak anket kullanılmıştır. Kolayda örneklem metoduyla anket katılımcılarına ulaşılmıştır. Araştırmanın değişkenlerini ölçmek için ilişkin 5’li Likert Tipi ölçek kullanılmıştır. Bulgular- Katılımcılara ait demografik bilgiler, kullanılan olceğe ilişkin acımlayıcı ve doğrulayıcı faktor analizi bulguları ile hipotez testine ilişkin analizler yapılmıştır. Araştırmada LISREL programı ile yapısal eşitlik modeli(YEM) uygulanarak veriler analiz edilmiştir. Ayrıca IBM SPSS Statistics 23 ile betimleyici analizler ve faktör analizi yapılmıştır. Sonuç- Gereksinimler ile algılanan fayda, algılanan fayda ile kullanıma yönelik tutum, performans beklentisi ile algılanan fayda, gereksinimler ile performans beklentisi, kullanıma yönelik tutum ile davranışsal niyet arasında anlamlı düzeyde ve pozitif yönlü bir ilişkinin varlığı tespit edilmiştir. Öznel normların kullanıma yönelik tutum üzerinde pozitif yönde etkiye sahip olduğu görülmüş, ancak diğer değişkenlerin etkisine göre nispeten düşük kaldığı da tespit edilmiştir.
Purpose- Mobile banking can reveal the behavioral intention for the acceptance and adoption of mobile banking by bank customers with the mobile application acceptance model. Methodology- The quantitative research method was used and the data were obtained by using face-to-face interview survey technique and online survey application over the internet. The questionnaire was used as a data collection tool. Survey participants were reached with the convenience sampling method. The related 5-point Likert Type scale was used to measure the variables of the research. 1 Findings- The demographic information of the participants, the findings of the exploratory and confirmatory factor analysis related to the scale used, and the analyzes related to the hypothesis testing were made. In this research, the data were analyzed by applying the structural equation model (SEM) with the LISREL program. And also descriptive analyzes and factor analyses were performed with IBM SPSS Statistics 23. Conclusion- It has been determined that there is a significant and positive relationship between needs and perceived usefulness, perceived usefulness and attitude towards use, performance expectation and perceived benefit, needs and performance expectation, attitude towards use, and behavioral intention demonstrate a positive and significative relevance between each other. Moreover, it was observed that subjective norms had a positive effect on the attitude towards use, however, it was also diagnosed that it remained relatively low compared to the effect of other variables.
Purpose- Mobile banking can reveal the behavioral intention for the acceptance and adoption of mobile banking by bank customers with the mobile application acceptance model. Methodology- The quantitative research method was used and the data were obtained by using face-to-face interview survey technique and online survey application over the internet. The questionnaire was used as a data collection tool. Survey participants were reached with the convenience sampling method. The related 5-point Likert Type scale was used to measure the variables of the research. 1 Findings- The demographic information of the participants, the findings of the exploratory and confirmatory factor analysis related to the scale used, and the analyzes related to the hypothesis testing were made. In this research, the data were analyzed by applying the structural equation model (SEM) with the LISREL program. And also descriptive analyzes and factor analyses were performed with IBM SPSS Statistics 23. Conclusion- It has been determined that there is a significant and positive relationship between needs and perceived usefulness, perceived usefulness and attitude towards use, performance expectation and perceived benefit, needs and performance expectation, attitude towards use, and behavioral intention demonstrate a positive and significative relevance between each other. Moreover, it was observed that subjective norms had a positive effect on the attitude towards use, however, it was also diagnosed that it remained relatively low compared to the effect of other variables.
Description
Keywords
Mobil bankacılık|mobil uygulama kabul modeli|yönetim bilişim sistemleri|yapısal eşitlik modeli|Mobile banking|mobile application acceptance model|management information systems|structural equation model
Journal or Series
Research Journal of Business and Management
WoS Q Value
Scopus Q Value
Volume
8
Issue
4
