A study on the competition strategies of the airline companies in Turkey

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dc.contributor.authorKılınç, İzzet
dc.contributor.authorÖncü, Mehmet Akif
dc.contributor.authorTaşgit, Yunus Emre
dc.date.accessioned2020-04-30T13:32:05Z
dc.date.available2020-04-30T13:32:05Z
dc.date.issued2012
dc.departmentDÜ, Akçakoca Meslek Yüksekokulu, Turizm ve Otel İşletmeciliği Bölümüen_US
dc.description.abstractThis study aims to determine how the airline companies perceive the competition environment they are in, which competitive strategies they implement and to find out how and by which factors they are affected while forming these strategies. Qualitative research method was used in the study. The population of the study consists of the airline companies which have mainly local capital, the management centres of which are in Turkey and which have the licence of scheduled and non-scheduled domestic and international flights. A descriptive analysis was made for the data. The result of the study reveals that the competitive strategies implemented especially focus on obtaining the cost leadership. In addition, costs, customer satisfaction and service quality, employees, innovation and technological changes appear to be the most important elements among the factors which affect the competitive strategies. © University of the Aegean.en_US
dc.identifier.endpage338en_US
dc.identifier.issn1790-8418
dc.identifier.issue1en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage325en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12684/51
dc.identifier.volume7en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.relation.ispartofTourismosen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectAirlines; Competitive strategies; Turkeyen_US
dc.titleA study on the competition strategies of the airline companies in Turkeyen_US
dc.typeArticleen_US

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