Classification of a bank data set on various data mining platforms

dc.contributor.authorBaşarslan, Muhammet Sinan
dc.contributor.authorArgun, İrem Düzdar
dc.date.accessioned2020-04-30T13:32:12Z
dc.date.available2020-04-30T13:32:12Z
dc.date.issued2018
dc.departmentDÜ, Mühendislik Fakültesi, Bilgisayar Mühendisliği Bölümüen_US
dc.description4th Electric Electronics, Computer Science, Biomedical Engineerings' Meeting, EBBT 2018 -- 18 April 2018 through 19 April 2018 -- 137380en_US
dc.description.abstractThe process of extracting meaningful rules from big and complex data is called data mining. Data mining has an increasing popularity in every field today. Data units are established in customer-oriented industries such as marketing, finance and telecommunication to work on the customer churn and acquisition, in particular. Among the data mining methods, classification algorithms are used in studies conducted for customer acquisition to predict the potential customers of the company in question in the related industry. In this study, bank marketing data set in UCI Machine Learning Data Set was used by creating models with the same classification algorithms in different data mining programs. Accuracy, precision and f- measure criteria were used to test performances of the classification models. When creating the classification models, the test and training data sets were randomly divided by the holdout method to evaluate the performance of the data set. The data set was divided into training and test data sets with the 60-40%, 75, 25% and 80-20% separation ratios. Data mining programs used for these processes are the R, Knime, RapidMiner and WEKA. And, classification algorithms commonly used in these platforms are the k-nearest neighbor (k-nn), Naive Bayes, and C4.5 decision tree. © 2018 IEEE.en_US
dc.identifier.doi10.1109/EBBT.2018.8391441en_US
dc.identifier.endpage4en_US
dc.identifier.isbn9781538651353
dc.identifier.startpage1en_US
dc.identifier.urihttps://dx.doi.org/10.1109/EBBT.2018.8391441
dc.identifier.urihttps://hdl.handle.net/20.500.12684/156
dc.indekslendigikaynakScopusen_US
dc.language.isotren_US
dc.publisherInstitute of Electrical and Electronics Engineers Inc.en_US
dc.relation.ispartof2018 Electric Electronics, Computer Science, Biomedical Engineerings' Meeting, EBBT 2018en_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectbanking; customer acquisition; data mining; data mining programsen_US
dc.titleClassification of a bank data set on various data mining platformsen_US
dc.title.alternativeBir Banka Müşteri Verilerinin Farkli Veri Madencili?i Platformlarinda Siniflandirilmasien_US
dc.typeConference Objecten_US

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