Industry 4.0, marketing and value triplication
Küçük Resim Yok
Tarih
2019
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Peter Lang Publishing Group
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
When we talk about the subject of Industry 4.0, many concepts are discussed in the academic studies and each concept is handled separately. However, in order to understand Industry 4.0 and benefit from its potential, much more is needed than concept definition. External stakeholders (managers, marketers, engineers, machine operators, mechanics, etc.) who read the academic work that explains what this new concept is should be able to easily comprehend the practical implications of this concept. However, it is seen that the sources referring to Industry 4.0 have repeated the same things in different ways and the concept of Industry 4.0, which is a very wide term, has been interpreted by different authors in different contexts. For this reason, it is seen that the concept is not fully understood by the masses.While discussing Industry 4.0 in this study, the concepts of “value chain”, “value change”, “value-added services”, “valuable information/information sharing”, “new generation consumers”, “mass personalization” are emphasized, and Industry 4.0 is evaluated from a marketing perspective. Taking more shares from the consumer market is possible by turning incomprehensible technological concepts into understandable consumer solutions. In this respect, this chapter takes Industry 4.0 and the relevant concepts and looks at the relationship between Industry 4.0 and Marketing and Value, and the customer aspect of this relationship is emphasized. How the new technologies will transform marketing practices, and how the market area will be reshaped is explained with concrete examples. Furthermore, the connection of Industry 4.0 with social media, data mining, and advanced analysis is mentioned. We can list the basic titles examined as Industry 4.0 and Marketing 4.0, Marketing 4.0 and Customer Value, Social Media and Industry 4.0, Advanced Analysis and Data Mining, Value-Based Approach and Industry 4.0. © Peter Lang GmbH.
Açıklama
Anahtar Kelimeler
Advanced analysis and data mining, Customer value, Industry 4.0, Marketing 4.0, Social media, Value-based approach
Kaynak
Several Dimensions of Innovation, Technology and Industry 4.0