Kent Kimliğinin Yansıtılmasında Müzelerin Kentsel İletişim Bağlamında Değerlendirilmesi
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Date
2020
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Access Rights
info:eu-repo/semantics/openAccess
Abstract
Müzeler, geçmiş dönemlere ait eserlerin toplandığı, koruma altına alındığı, sergilendiğialanlardır. Kimi müzeler kentlerin içerisinde yer alan ve kente yönelik bilincinoluşmasında, kent kimliğinin inşa edilmesinde rol oynarken; kent yaşamının, tarihinin,kentin iletişiminin ve kentin simgelendiği yapılardır. Günümüzde yaşanan değişimleryeniçağın ve iletişim araçlarının da şekillenmesinde etkili olmuştur. Bireylerarasıiletişimden, kitle iletişimine uzanan süreçte yeni iletişim teknolojileriyle birlikte sosyalağlar kurumlar tarafından da rekabet unsuru olarak kendine yer edinmiştir.Araştırma kapsamında kent kimliğinin yansıtılmasında müzelerin kentsel iletişimbağlamında İstanbul’da tarihi yarımadada yer alan 4 müze; Topkapı Müzesi, AyasofyaMüzesi, Yerebatan Sarnıcı, İstanbul Arkeoloji Müzesi ve bu müzelerin Instagramhesaplarından kent kimliğinin yansıtılması, kentsel iletişime yönelik çalışmaları içerikanalizi yöntemiyle incelenerek değerlendirilmiştir. Müzelerin Instagram hesaplarıincelendiğinde sosyal medyada var olma gerekliliğini yerine getirdikleri; ancaksosyal medyayı etkin ve uygun içerikleri kullanarak hedef kitleleriyle buluşmalarınoktasında eksik oldukları görülmüştür. Sosyal medya hesabı açmak, o platformda varolmak değildir, platformda bulunmak demektir. Hatırlatmayı somutlaştıran mekânlarmüzeler, görünürlüğü sağlayan sosyal medya platformlarından Instagram özelindedoğru kullanıldığında kent kimliğini yansıtmaya yardımcı bir kentsel iletişim aracıolabilmektedir.
Museums are areas where artifacts belonging to previous periods are collected, protected and exhibited. While some museums play a role in creating awareness about the city and building the urban identity; It appears as structures that symbolize city life, history, communication of the city and the city. The changes and developments that have occurred today have been effective in shaping modern and communication instruments. In the process ranging from interpersonal communication to mass communication, together with new communication technologies, social networks have become an element of competition by being noticed by institutions. Within the scope of the research, 4 museums located in the historical peninsula of Istanbul in the context of urban communication of museums in reflecting the urban identity; Topkapı Museum, Hagia Sophia Museum, Basilica Cistern, Istanbul Archeology Museum and the reflection of the urban identity from the Instagram accounts of these museums and their works on urban communication were examined and evaluated by content analysis method. When the Instagram accounts of the museums are examined, it is seen that museums fulfill the necessity of being on social media; however, it has been observed that they lack social media to meet their target audience by using effective and appropriate content. Opening a social media account, does not exist on that platform, contrary it means being on the platform. Museums, which are places that embody the reminder, can become an urban communication tool that helps reflect the identity of the city when it is used correctly in Instagram, which is one of the social media platforms that help to be visible.
Museums are areas where artifacts belonging to previous periods are collected, protected and exhibited. While some museums play a role in creating awareness about the city and building the urban identity; It appears as structures that symbolize city life, history, communication of the city and the city. The changes and developments that have occurred today have been effective in shaping modern and communication instruments. In the process ranging from interpersonal communication to mass communication, together with new communication technologies, social networks have become an element of competition by being noticed by institutions. Within the scope of the research, 4 museums located in the historical peninsula of Istanbul in the context of urban communication of museums in reflecting the urban identity; Topkapı Museum, Hagia Sophia Museum, Basilica Cistern, Istanbul Archeology Museum and the reflection of the urban identity from the Instagram accounts of these museums and their works on urban communication were examined and evaluated by content analysis method. When the Instagram accounts of the museums are examined, it is seen that museums fulfill the necessity of being on social media; however, it has been observed that they lack social media to meet their target audience by using effective and appropriate content. Opening a social media account, does not exist on that platform, contrary it means being on the platform. Museums, which are places that embody the reminder, can become an urban communication tool that helps reflect the identity of the city when it is used correctly in Instagram, which is one of the social media platforms that help to be visible.
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Akdeniz İletişim
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0
Issue
34
