Sustainable store atmospherics cues as drivers of impulse buying tendencies: An empirical analysis on fast fashion retail

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dc.contributor.authorMehra, Aashish
dc.contributor.authorRajput, Sneha
dc.contributor.authorAta, Serhat
dc.date.accessioned2025-10-11T20:45:32Z
dc.date.available2025-10-11T20:45:32Z
dc.date.issued2025
dc.departmentDüzce Üniversitesien_US
dc.description.abstractThe pandemic has significantly transformed the retail industry, particularly physical stores, altering consumer attitudes toward fast fashion retail. This study examines the "New Retail Normal", focusing on how store atmosphere dimensions influence store image, store satisfaction (SS), and their relationship with impulse buying. Using a standardized online survey, 518 responses were collected and analyzed through partial least squares-structural equation modeling (PLS- SEM). Results show that store layout (SL), visual merchandising (VM), and service quality inference (SQI) boost store image (SI). In contrast, store safety (STSF), store hygiene (SG), and ambiance (AMB) are more connected to SS. Notably, SS has a stronger impact on impulse buying than store image. The findings emphasize the need to understand the relationship between store atmospherics, store image, and customer satisfaction while underscoring the importance of adopting more sustainable practices in retail, thus, contributing valuable managerial insights to an often- overlooked area of sustainable store atmospherics. © 2025 Elsevier B.V., All rights reserved.en_US
dc.identifier.doi10.4018/979-8-3693-7620-1.ch014
dc.identifier.endpage317en_US
dc.identifier.isbn9798369376201
dc.identifier.isbn9798369376225
dc.identifier.scopus2-s2.0-105005475180en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage293en_US
dc.identifier.urihttps://doi.org/10.4018/979-8-3693-7620-1.ch014
dc.identifier.urihttps://hdl.handle.net/20.500.12684/21413
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.snmzKA_Scopus_20250911
dc.subjectCustomer Satisfactionen_US
dc.subjectShopping Centersen_US
dc.subjectConsumer Attitudesen_US
dc.subjectEmpirical Analysisen_US
dc.subjectImpulse Buyingen_US
dc.subjectOnline Surveysen_US
dc.subjectPartial Least-squaresen_US
dc.subjectPhysical Storesen_US
dc.subjectRetail Industryen_US
dc.subjectService Qualityen_US
dc.subjectStore Imageen_US
dc.subjectStructural Equation Modelsen_US
dc.subjectSalesen_US
dc.titleSustainable store atmospherics cues as drivers of impulse buying tendencies: An empirical analysis on fast fashion retailen_US
dc.typeBook Parten_US

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