Examining the perception of the Metaverse: A scale development study

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dc.contributor.authorBozkurt, Öznur
dc.date.accessioned2025-03-24T19:48:40Z
dc.date.available2025-03-24T19:48:40Z
dc.date.issued2024
dc.departmentDüzce Üniversitesi
dc.description.abstractMetaverse is an innovative step that has the potential to impact investors, users, and other segments of society. In terms of the impact it creates, the metaverse can be perceived as positive by some people, while it can be perceived as negative by others. To manage the perception of Metaverse correctly, it is important to reveal what Metaverse is, what aspects provide social benefits, what factors cause negative consequences, and what features may unsettle users. This study aims to develop a measurement tool that can be used to measure both positive and negative perceptions of Metaverse. In this context, a quantitative research method was used, and data was collected using a survey technique. As a result of the analysis of the data, the eight-dimensional and 29-item "Metaverse Perception Scale" emerged. Also, the negative perception of participants about Metaverse is higher than the positive perception.
dc.identifier.doi10.47103/bilturk.1528751
dc.identifier.endpage268
dc.identifier.issn2667-5927
dc.identifier.issue4
dc.identifier.startpage248
dc.identifier.urihttps://doi.org/10.47103/bilturk.1528751
dc.identifier.urihttps://hdl.handle.net/20.500.12684/19121
dc.identifier.volume6
dc.language.isoen
dc.publisherFatih DEYNELİ
dc.relation.ispartofBİLTÜRK Journal of Economics and Related Studies
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_DergiPark_20250324
dc.subjectMetaverse|metaverse perception|scale development|metaverse perception scale
dc.titleExamining the perception of the Metaverse: A scale development study
dc.typeArticle

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