Otel İşletmelerinin Tüketicilere Yönelik Kullandıkları Satış Geliştirme Araçları: Beş Yıldızlı Otellerde Bir Araştırma               (The Promotion Tools Hotel Establishments Use Toward Consumers;A Research In Five Star Hotels)

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dc.contributor.authorAkbaba, Atilla
dc.contributor.authorMutlu, Çiğdem
dc.contributor.authorŞahin, Tuba
dc.date.accessioned2025-03-24T19:50:36Z
dc.date.available2025-03-24T19:50:36Z
dc.date.issued2012
dc.departmentDüzce Üniversitesi
dc.description.abstractBu çalışmanın amacı, Türkiye’de hızla büyüyen turizm sektörünün bir parçası olan otel işletmelerinin, nihai tüketici konumundaki müşterilerine yönelik olarak kullandıkları satış geliştirme
dc.description.abstractThe purpose of this study was to contribute to the knowledge in related field through investigating the promotion tools that hotel establishments, a part of rapidly growing tourism sector in Turkey, use toward their consumers. Within the scope of the study, whether the hotel businesses employ these tools or not, if they use, which tools they use more frequently, in which time periods they use those tools, and their comments about promotion tools were analyzed. Within the study, the five star hotels in Turkey were investigated and a structured questionnaire was used to collect the data needed. The managers who were in charge of sales and marketing of the all five star hotels which were in operation in Turkey in the time period this study was being conducted were formed the main population of the study, and 58 questionnaire forms were attained. At the conclusion of the research it was seen that “Web site of the establishment is effective on consumers’ buying decisions” item took the highest arithmetical average score (4.29), while “Radio advertisements are effective on the consumers’ buying decisions” item took the lowest average score (3.38)
dc.identifier.endpage68
dc.identifier.issn2147-0618
dc.identifier.issn2147-0618
dc.identifier.issue1
dc.identifier.startpage53
dc.identifier.urihttps://hdl.handle.net/20.500.12684/19939
dc.identifier.volume1
dc.language.isotr
dc.publisherToleyis Sendikası
dc.relation.ispartofTurar Turizm ve Araştırma Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_DergiPark_20250324
dc.subjectPromotion tools|Hotel Establishments|Marketing|Tourism
dc.titleOtel İşletmelerinin Tüketicilere Yönelik Kullandıkları Satış Geliştirme Araçları: Beş Yıldızlı Otellerde Bir Araştırma               (The Promotion Tools Hotel Establishments Use Toward Consumers;A Research In Five Star Hotels)
dc.title.alternativeTHE PROMOTION TOOLS HOTEL ESTABLISHMENTS USE TOWARD CONSUMERS: A RESEARCH IN FIVE STAR HOTELS
dc.typeArticle

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