Tüketici Yenilikçiliğinin Görsel Haritalama Tekniğiyle Bibliyometrik Analizi
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Date
2019
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info:eu-repo/semantics/openAccess
Abstract
Çalışmada 1980-2018 yılları arasında “Tüketici Yenilikçiliği” alanında üretilen bilimselyayınlar bibliyometrik analiz yöntemiyle incelenmiş olup, akabinde elde edilen veriler görselharitalama tekniğiyle resmedilmiştir. Bu bağlamda çalışma, tüketici yenilikçiliği literatürününholistik bir bakış açısıyla değerlendirebilme imkanını sunmaktadır. Tüketici yenilikçiliğiliteratüründeki mevcut araştırma eğilimlerini değerlendirebilmek amacıyla bibliyometrik analizuygulanmıştır. Öte yandan, görselliği ön plana çıkaran haritalama yöntemini, ilgili alandaönemli kaynakların bir arada görülebilmesini sağlayan bir araç olarak nitelendirmekmümkündür. Bu doğrultuda araştırmanın örneklemini, Web of Science veri tabanından erişilenbilimsel yayınlar oluşturmaktadır. Takiben görsel ağ analizini gerçekleştirebilmek içinVOSviewer (version 1.6.9) paket programı kullanılmıştır.
In the study, “Consumer Innovativeness” were examined scientific publications produced with bibliometric analysis method between the years 1980-2018, after that were illustrated with visual mapping technique. In this context, the study offers the possibility of evaluating consumer innovativeness literature from a holistic perspective. In order to evaluate the current research trends in the literature on consumer innovativeness, bibliometric analysis was applied. On the other hand, it is possible to characterize the mapping method that emphasizes visuality, such as a projection, as a tool that enables the visualization of important resources in the field. In this respect, the sample of the research consists of scientific publications accessed from the Web of Science database. In order to perform visual network analysis, VOSviewer (version 1.6.9) package program was used.
In the study, “Consumer Innovativeness” were examined scientific publications produced with bibliometric analysis method between the years 1980-2018, after that were illustrated with visual mapping technique. In this context, the study offers the possibility of evaluating consumer innovativeness literature from a holistic perspective. In order to evaluate the current research trends in the literature on consumer innovativeness, bibliometric analysis was applied. On the other hand, it is possible to characterize the mapping method that emphasizes visuality, such as a projection, as a tool that enables the visualization of important resources in the field. In this respect, the sample of the research consists of scientific publications accessed from the Web of Science database. In order to perform visual network analysis, VOSviewer (version 1.6.9) package program was used.
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Üçüncü Sektör Sosyal Ekonomi
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Volume
54
Issue
2
