Algorithmic Participation: A Netnographic Analysis of AI-Generated Trailers and Posters
Küçük Resim Yok
Tarih
2026
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Ebru Bagci
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
The inclusion of artificial intelligence technologies in the realm of creativity is profoundly transforming film production and fan cultures, establishing a new cultural paradigm based on human–machine collaboration. This study adopts a netnographic approach to explore how AI-assisted cinematic content is produced, circulated and interpreted within fan cultures. Through the analysis of AI-generated trailers, alternative posters and character-transformation videos shared on Reddit and YouTube, the study examines fan communities’ practices of production, interpretation and sharing from cultural and aesthetic perspectives. Drawing on Henry Jenkins’s concept of participatory culture, Axel Bruns’ notion of produsage and Jonathan Gray’s theory of paratexts, the research reveals how algorithmic production processes intertwine with fan labor, thereby extending existing debates on participatory media by conceptualizing AI as an active agent within contemporary film culture. The findings indicate that artificial intelligence functions not merely as a technical tool but as a cultural co-creator. Communities evaluate AI-generated works as both a democratization of creativity and a form of authenticity erosion, generating a multi-layered negotiation space between production, ethical legitimacy and aesthetic value. The study shows that in this new era, where fan labor becomes algorithmic, aesthetic judgments, moral principles and creative subjectivity are being redefined, proposing a paradigm for the future of film culture grounded in human-machine community interaction. © 2026, Ebru Bagci. All rights reserved.
Açıklama
Anahtar Kelimeler
Artificial Intelligence, Cinema, Fan Culture, Netnography, Paratext, Participatory Culture
Kaynak
Romaya Journal: Researches on Multidisciplinary Approaches
WoS Q Değeri
Scopus Q Değeri
Q4
Cilt
2026
Sayı
1
