THE IMPACT OF TARGETED ADVERTISEMENTS ON USER BEHAVIOR AND THEIR CONSEQUENCES IN THE CONTEXT OF PRIVACY VIOLATIONS

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dc.contributor.authorAlkahlout, Oday
dc.contributor.authorBader, Sara
dc.date.accessioned2024-12-28T20:29:11Z
dc.date.available2024-12-28T20:29:11Z
dc.date.issued2024
dc.description.abstractThis study sheds light on the importance of internet users' data as a valuable resource targeted by targeted advertisers. These data are the fuel that ignites the digital economy engine. However, the use of this data raises questions about the balance between digital economy and user privacy. Targeted advertising studies reveal the potential violations of users' privacy, necessitating the presence of legislation to protect user data and preserve their rights. Additionally, balancing economic development and maintaining privacy in a connected technological world is required.The researchers also concluded that social media platforms, as private commercial entities, provide free services by using and selling user data to third parties for commercial purposes. These companies need to comply with legislation and laws that protect user privacy and ensure their right to digital forgetting. The study relies on an inductive methodology, reviewing and analyzing previously available and published sources on a specific topic, providing a comprehensive overview of the concept of targeted advertising and its use of user data. Based on this analysis, the focus is on the impact of these practices on user privacy and the need for a sustainable balance between economic development and privacy rights in the connected digital world.
dc.description.abstractThis study sheds light on the importance of internet users' data as a valuable resource targeted by targeted advertisers. These data are the fuel that ignites the digital economy engine. However, the use of this data raises questions about the balance between digital economy and user privacy. Targeted advertising studies reveal the potential violations of users' privacy, necessitating the presence of legislation to protect user data and preserve their rights. Additionally, balancing economic development and maintaining privacy in a connected technological world is required.The researchers also concluded that social media platforms, as private commercial entities, provide free services by using and selling user data to third parties for commercial purposes. These companies need to comply with legislation and laws that protect user privacy and ensure their right to digital forgetting. The study relies on an inductive methodology, reviewing and analyzing previously available and published sources on a specific topic, providing a comprehensive overview of the concept of targeted advertising and its use of user data. Based on this analysis, the focus is on the impact of these practices on user privacy and the need for a sustainable balance between economic development and privacy rights in the connected digital world.
dc.identifier.dergiparkDergiPark: 1467881
dc.identifier.endpage58
dc.identifier.issn2791-8866
dc.identifier.issue1
dc.identifier.startpage38
dc.identifier.urihttps://dergipark.org.tr/tr/download/article-file/3860222
dc.identifier.urihttps://dergipark.org.tr/tr/pub/ulisbud/issue/86475/1467881
dc.identifier.urihttps://hdl.handle.net/20.500.12684/18141
dc.identifier.volume4
dc.language.isoen
dc.publisherDüzce Üniversitesi
dc.relation.ispartofUluslararası İşletme Bilimi ve Uygulamaları Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_20241228
dc.subjectTargeted advertisements
dc.subjectPrivacy
dc.subjectPersonal data
dc.subjectDigital transformation
dc.subjectTargeted advertisements
dc.subjectPrivacy
dc.subjectPersonal data
dc.subjectDigital transformation
dc.titleTHE IMPACT OF TARGETED ADVERTISEMENTS ON USER BEHAVIOR AND THEIR CONSEQUENCES IN THE CONTEXT OF PRIVACY VIOLATIONS
dc.title.alternativeTHE IMPACT OF TARGETED ADVERTISEMENTS ON USER BEHAVIOR AND THEIR CONSEQUENCES IN THE CONTEXT OF PRIVACY VIOLATIONS: A THEORETICAL STUDY
dc.typeArticle

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