Examining Public Relations Practices Used in Hospitals Through Web Pages: Comparison of Public and Private Hospitals

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dc.contributor.authorOcel, Yusuf
dc.contributor.authorCati, Kahraman
dc.contributor.authorBayat, Murat
dc.contributor.authorKaraca, Sukran
dc.contributor.authorOney, Mehmet
dc.contributor.authorPolat, Mustafa
dc.date.accessioned2026-07-01T11:39:15Z
dc.date.available2026-07-01T11:39:15Z
dc.date.issued2025
dc.departmentDüzce Üniversitesi
dc.description.abstractObjective: The main purpose of this study is to examine the public relations practices used in hospitals through web pages. Method: Public relations practice studies in the literature have been examined and a scale has been developed by using the deductive method. The developed scale was reviewed by academicians in the field while deciding its final form. The scale includes 9 areas of public relations practices and 39 sub-questions. In order to test the measurementtable, a total of 1534 websites of public and private hospitals operating in T & uuml;rkiye were examined using the full enumeration method. Results: The frequency analysis conducted revealed that the most commonly practiced public relations activities were media relations/publicity, corporate social responsibility, employee relations/corporate communication, and corporate identity and image. The activities found to be least frequently implemented were sponsorship, crisis and issue management, event management, lobbying, and financial relations. Conclusion: In conclusion, it can be stated that media relations activities were the most prevalent in healthcare institutions. As regards to the public relations practices; the public hospitals apply corporate social responsibility public relations the most while the private hospitals apply media relations/announcement the most, and finally the university hospitals apply employee member relations/corporate communication activities the most.
dc.identifier.dergipark1758574
dc.identifier.doi10.54803/sauhsd.1758574
dc.identifier.endpage151
dc.identifier.issn2687-6078
dc.identifier.issue3
dc.identifier.startpage137
dc.identifier.urihttps://doi.org/10.54803/sauhsd.1758574
dc.identifier.urihttps://hdl.handle.net/20.500.12684/23181
dc.identifier.volume8
dc.identifier.wosWOS:001730750200001
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.language.isoen
dc.publisherSakarya Univ
dc.relation.ispartofSakarya Universitesi Holistik Saglik Dergisi
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_WOS_20260623
dc.subjectPublic Relations
dc.subjectWeb-Based Analysis
dc.subjectHealth Communication
dc.subjectDigital Public Relations
dc.titleExamining Public Relations Practices Used in Hospitals Through Web Pages: Comparison of Public and Private Hospitals
dc.typeArticle

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