Gender representation in children’s programming on Turkish television: A public, private mass media analysis of the popular cartoon, Pepee

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dc.authorscopusid55357834100en_US
dc.contributor.authorHayırsever, F.
dc.date.accessioned2024-08-23T16:07:41Z
dc.date.available2024-08-23T16:07:41Z
dc.date.issued2023en_US
dc.departmentDüzce Üniversitesien_US
dc.description.abstractThis study was developed to examine the popular cartoon Pepee, which is broadcast on a private TV channel in Turkey, considering gender equality. The results are discussed by comparing them with the results of another study that scrutinizes the broadcast of the same cartoon on a Turkish public TV channel (Kalaycı, 2015). The purpose of this comparison is to determine whether the messages on gender equality/inequality differ in terms of TV channels’ belonging to public and private media corporations and whether the messages are similar or different. The research is designed in a descriptive model and has qualitative research characteristics due to utilizing the document review method. The documents analyzed in the study are audio-visuals, the 30 episodes of the cartoon Pepee which were broadcast on a private television channel. The themes determined by Kalaycı (2015) were used in the collection and analysis of the data. Although the number of gender equality messages were reduced in Pepee’s private media broadcast episodes compared to the public media, they still exist. The results show that women’s and men’s gender roles are considerably homogenized between private and public mass media. The differences are notable but not greatly significant. This is a solidification of the critical literature on both state and private mass media and ideological hegemony. This paper works to analyze scientifically the behavioral characteristics of the characters regarding the development of gender role modelling. It finds that regardless of media company control, consistent themes of female domesticity, and relative passivity and male vocational activity putting them at a relative distance from the nurturing components of home living. While democratic discourses are found in some episodes of the Pepee cartoon that were examined, the opposite practices are also present implicitly. Although the media are conceptually and practically categorized as private and public, the contents of broadcasts of both are shaped in line with the ideology of the “state,” and the continued privatization and homogenization of both social and private space. As digital and social media expand greatly, traditional mass media still hold an important place in social education. If countries advocate a democratic way of life, continued critical evaluation of the expression of mass media is still essential, concerning the process of entertainment and it’s ideological, educational function. © 2023, Institute for Education Policy Studies. All rights reserved.en_US
dc.identifier.endpage319en_US
dc.identifier.issn2051-0969
dc.identifier.issue1en_US
dc.identifier.scopus2-s2.0-85163325769en_US
dc.identifier.scopusqualityQ4en_US
dc.identifier.startpage260en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12684/14797
dc.identifier.volume21en_US
dc.indekslendigikaynakScopusen_US
dc.institutionauthorHayırsever, F.en_US
dc.language.isoenen_US
dc.publisherInstitute for Education Policy Studiesen_US
dc.relation.ispartofJournal for Critical Education Policy Studiesen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectcartoonsen_US
dc.subjectGender equalityen_US
dc.subjectideology and mediaen_US
dc.subjectmass mediaen_US
dc.subjectprivate and public mediaen_US
dc.titleGender representation in children’s programming on Turkish television: A public, private mass media analysis of the popular cartoon, Pepeeen_US
dc.typeArticleen_US

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