Which Matters More in Higher Education: Social Environment or Teaching Excellence? A Comparison Between Private and Public Universities

dc.authoridKethuda, Onder/0000-0002-7661-2009
dc.contributor.authorKethüda, Önder
dc.date.accessioned2021-12-01T18:47:26Z
dc.date.available2021-12-01T18:47:26Z
dc.date.issued2021
dc.departmentDÜ, Akçakoca Turizm İşletmeciliği ve Otelcilik Yüksekokuluen_US
dc.description.abstractThe competition among higher education institutions to attract and retain prospective students is constantly getting fiercer. Therefore, it is important to investigate the factors that affect student satisfaction, student loyalty, and perceived image of a university. This study aims to identify and compare the influence of social environment and teaching excellence provided to students on institutions' university image, student satisfaction, and student loyalty. The data were collected from 829 undergraduate students who were studying at 15 universities, 5 public and 10 private, in Istanbul. The data were analyzed by Structural Equation Modeling. The hypotheses were tested by using path analysis in AMOS and Independent Sample t-Test in SPSS. The results provide evidence that both social environment and teaching excellence have a direct significant influence on the image of a university and student satisfaction, together with an indirect influence on student loyalty through university image and student satisfaction. Some suggestions for higher education institutions are made based on the differences between coefficients among variables.en_US
dc.identifier.doi10.2399/yod.19.021000
dc.identifier.endpage62en_US
dc.identifier.issn2146-796X
dc.identifier.issn2146-7978
dc.identifier.issue1en_US
dc.identifier.startpage51en_US
dc.identifier.urihttps://doi.org/10.2399/yod.19.021000
dc.identifier.urihttps://hdl.handle.net/20.500.12684/10270
dc.identifier.volume11en_US
dc.identifier.wosWOS:000646571800006en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.institutionauthorKethuda, Onder
dc.language.isoenen_US
dc.publisherDeomed Publ, Istanbulen_US
dc.relation.ispartofYuksekogretim Dergisien_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectPrivate university. public universityen_US
dc.subjectsocial environmenten_US
dc.subjectstudent loyaltyen_US
dc.subjectstudent satisfactionen_US
dc.subjectteaching excellenceen_US
dc.subjectuniversity imageen_US
dc.subjectStudent Satisfactionen_US
dc.subjectService Qualityen_US
dc.subjectInstitutional Imageen_US
dc.subjectLoyaltyen_US
dc.subjectModelen_US
dc.subjectAntecedentsen_US
dc.subjectCustomersen_US
dc.subjectProgramsen_US
dc.subjectChoiceen_US
dc.subjectMarketen_US
dc.titleWhich Matters More in Higher Education: Social Environment or Teaching Excellence? A Comparison Between Private and Public Universitiesen_US
dc.typeArticleen_US

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