In the Realm of Sustainability: Circular Consumption and Greenwashing
Küçük Resim Yok
Tarih
2025
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Nova Science Publishers, Inc.
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
"Greenwashing" refers to the process where businesses emphasize a product's environmental friendliness while concealing its true environmental impacts. Some businesses' environmental practices are viewed through a perspective that questions their authenticity and evaluates greenwashing as merely a marketing strategy. This highlights the necessity of developing policies that enable consumers to understand the true characteristics of products and educate them accordingly. When consumers acquire knowledge about greenwashing practices, they can better distinguish between genuine environmentally friendly practices and deceptive ones. In this context, greenwashing stands out as a prominent issue in today's corporate environment as it misleads consumers with false claims regarding businesses' environmental sustainability. Consumers' responses to eco-friendly practices can significantly influence the evaluation and usage of products, playing a crucial role in shaping how businesses and products are perceived, attitudes are formed, and behaviors are influenced. Greenwashing strategies as a method of making false or misleading claims about the environmental benefits of a good or service can reduce consumers' trust in eco-friendly marketing practices, thereby impacting their purchasing decisions and behaviors. This chapter explains various examples of greenwashing from different sectors along with the theoretical background, focusing on circular consumption and environmental concerns within the scope of sustainability. © 2025 by Nova Science Publishers, Inc.
Açıklama
Anahtar Kelimeler
circular consumption, greenwashing, sustainability
Kaynak
The Different Aspects of Greenwashing
WoS Q Değeri
Scopus Q Değeri
N/A
