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    Green creativity and business sustainability: the influence of dynamic capabilities, technology adoption, business strategies and knowledge management
    (Emerald Group Publishing Ltd, 2025) Bagis, Mehmet; Adiguzel, Zafer; Dhar, Bablu Kumar; Yolcu, Tarik; Kurutkan, Mehmet Nurullah
    PurposeThe increasing global emphasis on environmental sustainability necessitates a better understanding of the antecedents of green creativity (GC) and business sustainability (BSE). However, research on this topic is limited, and these antecedents have not been examined holistically. Considering this research gap, in this study, we examined the interconnected roles of green dynamic capabilities (GDC), green technology adoption (GTA), green business strategies (GBS) and green knowledge management (GKM) in influencing GC and BSE.Design/methodology/approachWe collected the research data through surveys applied to 874 companies operating in the manufacturing and service sectors in Turkey and analyzed the data using the partial least squares structural equation modeling (PLS-SEM) method.FindingsThe study shows that GDC positively influence GBS, GC and GKM. Additionally, GTA positively affects GBS, BSE and GKM. However, GBS only impacts GC, while GKM positively influences GC and BSE. Our mediation analysis results indicate that GBS mediates the relationships between GDC-GTA and GC. Furthermore, GBS mediates the relationship between GTA and BSE. Similarly, GKM mediates the relationships between GDC and GC-BSE. Finally, it was determined that GKM mediates the relationships between GTA and GC-BSE.Research limitations/implicationsThe focus of the research on T & uuml;rkiye limits the generalizability of the findings. Future research can examine the relationships between the variables in different geographical and industrial settings and provide deeper insights into the causal mechanisms underlying these relationships.Practical implicationsThe analysis results of the research provide actionable insights for companies aiming to improve their sustainability practices. In addition, managers can use GDC and GTA to strengthen GBS and GKM, thus realizing their positive impacts on GC and BSE. The importance of integrating green strategies and knowledge management to take environmental challenges into account is emphasized.Originality/valueThe research is one of the important studies that comprehensively examine the interaction between GDC, GTA, GBS and GKM in the positive impacts of GC and BSE. The research provides insights into green transformation efforts in emerging economies, expanding the literature beyond the manufacturing sector to include the service sector.
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    The impact of institutional contexts on rational-intuitive cognitive reasoning and strategic entrepreneurial behavior
    (Emerald Group Publishing Ltd, 2025) Bagis, Mehmet; Yolcu, Tarik; Kurutkan, Mehmet Nurullah
    Purpose - This study examines the effects of regulative, normative and cognitive-cultural institutions on rational and intuitive cognitive reasoning and their subsequent impact on strategic entrepreneurial behavior. The study also explores the mediating role of rational and intuitive cognitive reasoning in the relationship between institutions and strategic entrepreneurial behavior.Design/methodology/approach - The proposed model was tested with 2,051 survey responses collected from firms operating in the manufacturing (n: 784), service (n: 764) and retail (n: 503) sectors in T & uuml;rkiye. The data were analyzed using Smart PLS software and structural equation modeling.Findings - The findings show that normative and cognitive cultural institutions positively affect rational and intuitive cognitive reasoning. However, the analysis could not confirm this effect for regulative institutions. Findings suggest that normative and cognitive cultural institutions affect strategic entrepreneurial behavior through rational-intuitive cognitive reasoning.Originality/value - Building upon institutional and cognitive experiential self theories, this study offers new insights into the relationships among regulative, normative and cognitive-cultural institutions, rational and intuitive cognitive reasoning and strategic entrepreneurial behavior of firms.
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    Intrinsic and extrinsic knowledge-sharing motivations as microfoundations of marketing capabilities and firm performance
    (Emerald Group Publishing Ltd, 2025) Bagis, Mehmet; Yolcu, Tarik; Kurutkan, Mehmet Nurullah; Yilmaz, Aykut; Aykac, Omer Sezai; Ozkaynar, Kursad; Gurler, Gokhan
    PurposeThis study aims to examine the impact of intrinsic and extrinsic knowledge-sharing motivations on marketing capabilities such as pricing and distribution and the effects of these capabilities on firm performance. In addition, it explores the mediating role of marketing capabilities in the relationship between intrinsic-extrinsic knowledge-sharing motivations and firm performance.Design/methodology/approachThis research was conducted using quantitative methods. Data were collected through a survey administered to 2,590 firm managers in T & uuml;rkiye's manufacturing and service industries and analyzed using Smart PLS4 software and Structural Equation Modeling.FindingsThe findings indicate that intrinsic and extrinsic knowledge-sharing motivations positively influence pricing and promotion capabilities. The authors also found that pricing and promotion capabilities positively affect firm performance. Furthermore, they confirmed that pricing and promotion capabilities mediate the relationship between intrinsic and extrinsic knowledge-sharing motivations and firm performance.Originality/valueTo the best of the author's knowledge, this is the first study to investigate the roles of intrinsic-extrinsic knowledge-sharing motivations as a psychological construct in the microfoundations of marketing capabilities and firm performance and the mediating role of marketing capabilities in the relationship between these motivations and firm performance.