Yazar "Yasar, Mehmet Emin" seçeneğine göre listele

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    Investigation of the Effect of Covid-19 on the New Normal Behavior of Individuals in Respect to Online Shopping
    (Int Journal Contemporary Economics & Administrative Sciences, 2024) Bayat, Murat; Baydas, Abdulvahap; Yasar, Mehmet Emin
    This study examines the determinants of online shopping behavior during the Covid-19 pandemic, with an emphasis on the sustainability of these behavioral shifts and the product categories most significantly impacted. The research employed a convenience sampling approach, utilizing an online survey administered to 463 consumers via Google Forms. Data analysis involved the application of factor analysis, descriptive statistics (means and standard deviations), and participation level assessments to measure Covid-19 purchasing behaviors. Regression analysis and t-tests were further conducted to explore variations across demographic variables. The findings indicate that the pandemic has substantially altered consumer behavior, with approximately 39% of purchases being conducted online. The most frequently purchased items comprised protective equipment, cleaning supplies, and food products. Compared to pre-pandemic consumption patterns, respondents reported increased budgets for cleaning products, enhanced efforts to locate cost-effective options, and elevated expenditures on clothing and personal care. Conversely, spending levels for food, electronics, and small household appliances remained largely unchanged. Moreover, the analysis identified significant variations in purchasing behaviors based on age and income, whereas no significant differences were observed across gender. These results underscore the enduring impact of the pandemic on online shopping practices. This study contributes to existing literature by providing a nuanced understanding of the transformations in consumer behavior prompted by the Covid-19 pandemic, offering critical insights for businesses and policymakers adapting to the evolving digital marketplace.
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    THE MEDIATING ROLE OF HEALTH LITERACY IN THE EFFECT OF HEALTH SERVICE QUALITY ON PATIENT LOYALTY
    (Int Journal Contemporary Economics & Administrative Sciences, 2020) Baydas, Abdulvahap; Yalman, Fuat; Yasar, Mehmet Emin
    The purpose of this study is to determine the mediating role of health literacy in the impact of health service quality on patient loyalty. The universe of the research is the patients who have outpatient treatments from Gaziantep University Sahinbey Research and Application Hospital. In this study, quantitative research method was used and the data were collected from 420 patients through face to face questionnaire technique. In the study, descriptive statistics, confirmatory factor analysis and path analysis techniques were used. SPSS and AMOS software were used for data analysis. According to the results of the research, it was found that the dimension representing the health service quality of the hospital at the best level was ati Empathy, and the dimension representing the health literacy level of the patients at the best level was Judging the Accuracy of Health News. Within the framework of direct relations of variables in the research model, it was found that health service quality has a statistically significant and positive effect on patient loyalty; that health service quality has a statistically significant and positive effect on health literacy; that health literacy has a statistically significant and positive effect on patient loyalty, and that health literacy has a mediating role in the relationship between health service quality and patient loyalty, which is statistically significant and positive.