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Analyzing COVID-19 Post-Pandemic Recovery Process in Azores Archipelago
(Düzce Üniversitesi, 2022) Behradfar, Arian; Castanho, Rui; Couto, Gualter; Sousa, Aurea; Pimentel, Pedro
Objective: The Small Islands Developing States (SIDS) are specific regions that mainly depend on tourism industry and sector. The pandemic of COVID-19 has strongly affected the tourism management in these areas. In this study, we aim to design and test recovery strategies to represent practical solutions based on the concept of risk perception as a significant issue in the intention and attitude of tourists toward behavior. Methods: In this regard, we use the theory of planned behavior (TPB) to provide an accurate simulation and evaluation to develop a model including four distinct strategies: social distancing, tax reduction policy, travel bubble, and joint strategy. Results: The outcomes indicate that the most efficient way to alter tourism behavior intention and attitude is the travel bubble strategy. Conclusion: Remarkable reduction in tourism arrival could be an advantage to use existing opportunities toward sustainable development plans in the Azores Archipelago as the chosen case study in this study.