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The Effect of Health News Perception on the Image of Healthcare Professionals
(Marmara Univ, Fac Communication, 2023) Ocel, Yusuf; Es, Abdulhamit; Oguz Alramazanoglu, Buket
The primary aim of this study is to examine the effect of health news perception on the image of health workers. To achieve this objective, 400 people from the population of Sakarya province were surveyed using a questionnaire. Frequency, factor and regression analyzes were applied to the obtained data. After conducting frequency analysis, it was determined that the internet, physician, TV and social media were the primary sources of health information available. According to the results of the factor analysis, the prominent issues regarding the perception of health news are health news perception dimensions, orientation to consumption, commercial concern and advertisement, abuse of health behavior, belief in health news, and behavior change. According to the factor analysis of health workers' image, the identified dimensions are the positive perception of health worker conduct, the negative perception of health worker conduct, the health worker's communication with the patient, the health worker's thought of financial gain, and the health worker's perceived status. Through the regression analysis, it was concluded that the dimensions of health news perception had an effect on the image of health workers.