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    Investigating the Psychometric Properties of the Reysen Likability Scale
    (Ataturk Univ, 2025) Bostanci, Tayfun Gurkan; Hocaoglu, Mehmet; Tukenmez, Ataman
    The likability of an individual serves as a tactic for self-presentation and facilitating persuasion of the target audience. The perceived likability of athletes, coaches, managers, and similar figures by sports consumers is a factor that can influence sports marketing activities. In this regard, this study aimed to adapt the Reysen Likability Scale, developed to measure perceived likability, for application within Turkish culture and to test its validity and reliability. A total of 207 participants, including 64 women and 143 men, voluntarily participated in the study. A three-part questionnaire was administered, consisting of the Reysen Likability Scale developed by Reysen, the Desire for Being Liked Scale developed by Ka & scedil;& imath;kara and Do & gbreve;an, and a personal information form designed by the researchers. Confirmatory factor analysis, tests for divergent and convergent validity, composite reliability calculations, and Cronbach's Alpha coefficient were utilized to examine the structural validity and reliability of the scale. The findings confirmed the original single-factor structure with 11 items, demonstrating good fit with data collected from the Turkish sample and high internal consistency of the instrument. The study showed that Reysen Likability Scale was a valid and reliable instrument for measuring perceptions of likability in individuals within Turkish culture.