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    The Mediating Effect of Organizational Learning on the Relationship between the Cost Leadership Strategy and Business Performance: A Study on Travel Agencies
    (2020) Kaya, Ramazan; Erol, Mehmet Akif; Mesci, Muammer
    The aim of this research is to investigate the mediating role oforganizational learning in the relationship between cost leadershipstrategy and business performance. The universe of the researchis composed of middle and senior managers of The InternationalAir Transport Association (IATA) member travel agencies operatingthroughout Turkey. Quantitative research method was conducted andthe data were obtained by face-to-face and email survey techniques.The data of the 351 questionnaires evaluated were analyzed usingthe Structuralthe Structural Equation Modeling (SEM) AMOS packageprogram. The results of the study indicate a positive relationshipbetween cost leadership strategy and business performance. Inaddition, organizational learning plays a mediator role between costleadership strategy and business performance. These results once againreveal the importance of cost leadership strategy and organizationallearning in achieving desired performance goals in travel agencies.The population of this study is limited to IATA member travel agencies.Future research should review this limitation to improve rigorousnessand generalisability. The population of this study was restricted totravel agencies. Comparative studies involving hotel and transportationestablishments, and thereby changing the universe, will contribute tothe relevant literature and provide more effective results