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    CONSUMER ATTITUDE TOWARDS ORGANIC FOOD: DETERMINANTS OF HEALTHY BEHAVIOUR
    (Sumy State Univ, Dept Marketing & Mia, 2021) Baydas, Abdulvahap; Yalman, Fuat; Bayat, Murat
    The study's main purpose is to determine the factors affecting individuals' attitudes towards organic products from the perspective of healthy behaviour. The population of the research is people purchasing organic products from sales points in Istanbul province. The data was gathered with a face-to-face questionnaire with 424 people shopping in organic product markets, one of the quantitative research patterns. The data were analysed and interpreted with SPSS and AMOS programs, frequency analysis, descriptive statistics, explanatory factor analysis, and confirmatory factor analysis techniques. The factors were determined by using explanatory factor analysis. The construct validity revealed by the explanatory factor analysis was also verified by the confirmatory factor analysis. Ensuring validity and reliability shows the existence of a structural relationship between the factors affecting the attitudes of consumers towards organic products. According to the explanatory factor analysis and confirmatory factor analysis results, the factors affecting consumers' attitudes towards organic products are gathered under 5 different dimensions. These dimensions are consciousness, price, inaccessibility, negative attitude and standardization. It is concluded that the Sisli Organic Market is the best-known point. Additionally, it was concluded that the most frequently used sources of information are friends' advice, and the most preferred organic products are organic vegetables and fruits. Finally, the majority stated that they had paid attention to the organic certificates. With the increasing awareness of healthy life in recent years, individuals have attached great importance to organic products. The study tries to fill the gap in the literature in terms of Turkish consumers' attitudes towards organic product consumption and their sales point preferences. Another originality of the study is that field research has been conducted at the points where organic products are sold.
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    El Efecto de la Credibilidad de los Influencers de las Redes Sociales en las Intenciones de Compra del Consumidor A Traves de la Actitud Hacia la Publicidad
    (Escuela Superior Gestion Comercial & Marketing, 2022) Ata, Serhat; Arslan, Hakan Murat; Baydas, Abdulvahap; Pazvant, Ece
    [Bastract Not Available]
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    THE MEDIATING ROLE OF HEALTH LITERACY IN THE EFFECT OF HEALTH SERVICE QUALITY ON PATIENT LOYALTY
    (Int Journal Contemporary Economics & Administrative Sciences, 2020) Baydas, Abdulvahap; Yalman, Fuat; Yasar, Mehmet Emin
    The purpose of this study is to determine the mediating role of health literacy in the impact of health service quality on patient loyalty. The universe of the research is the patients who have outpatient treatments from Gaziantep University Sahinbey Research and Application Hospital. In this study, quantitative research method was used and the data were collected from 420 patients through face to face questionnaire technique. In the study, descriptive statistics, confirmatory factor analysis and path analysis techniques were used. SPSS and AMOS software were used for data analysis. According to the results of the research, it was found that the dimension representing the health service quality of the hospital at the best level was ati Empathy, and the dimension representing the health literacy level of the patients at the best level was Judging the Accuracy of Health News. Within the framework of direct relations of variables in the research model, it was found that health service quality has a statistically significant and positive effect on patient loyalty; that health service quality has a statistically significant and positive effect on health literacy; that health literacy has a statistically significant and positive effect on patient loyalty, and that health literacy has a mediating role in the relationship between health service quality and patient loyalty, which is statistically significant and positive.