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    CONSUMER ATTITUDE TOWARDS ORGANIC FOOD: DETERMINANTS OF HEALTHY BEHAVIOUR
    (Sumy State Univ, Dept Marketing & Mia, 2021) Baydas, Abdulvahap; Yalman, Fuat; Bayat, Murat
    The study's main purpose is to determine the factors affecting individuals' attitudes towards organic products from the perspective of healthy behaviour. The population of the research is people purchasing organic products from sales points in Istanbul province. The data was gathered with a face-to-face questionnaire with 424 people shopping in organic product markets, one of the quantitative research patterns. The data were analysed and interpreted with SPSS and AMOS programs, frequency analysis, descriptive statistics, explanatory factor analysis, and confirmatory factor analysis techniques. The factors were determined by using explanatory factor analysis. The construct validity revealed by the explanatory factor analysis was also verified by the confirmatory factor analysis. Ensuring validity and reliability shows the existence of a structural relationship between the factors affecting the attitudes of consumers towards organic products. According to the explanatory factor analysis and confirmatory factor analysis results, the factors affecting consumers' attitudes towards organic products are gathered under 5 different dimensions. These dimensions are consciousness, price, inaccessibility, negative attitude and standardization. It is concluded that the Sisli Organic Market is the best-known point. Additionally, it was concluded that the most frequently used sources of information are friends' advice, and the most preferred organic products are organic vegetables and fruits. Finally, the majority stated that they had paid attention to the organic certificates. With the increasing awareness of healthy life in recent years, individuals have attached great importance to organic products. The study tries to fill the gap in the literature in terms of Turkish consumers' attitudes towards organic product consumption and their sales point preferences. Another originality of the study is that field research has been conducted at the points where organic products are sold.
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    El Efecto de la Credibilidad de los Influencers de las Redes Sociales en las Intenciones de Compra del Consumidor A Traves de la Actitud Hacia la Publicidad
    (Escuela Superior Gestion Comercial & Marketing, 2022) Ata, Serhat; Arslan, Hakan Murat; Baydas, Abdulvahap; Pazvant, Ece
    [Bastract Not Available]
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    Investigation of the Effect of Covid-19 on the New Normal Behavior of Individuals in Respect to Online Shopping
    (Int Journal Contemporary Economics & Administrative Sciences, 2024) Bayat, Murat; Baydas, Abdulvahap; Yasar, Mehmet Emin
    This study examines the determinants of online shopping behavior during the Covid-19 pandemic, with an emphasis on the sustainability of these behavioral shifts and the product categories most significantly impacted. The research employed a convenience sampling approach, utilizing an online survey administered to 463 consumers via Google Forms. Data analysis involved the application of factor analysis, descriptive statistics (means and standard deviations), and participation level assessments to measure Covid-19 purchasing behaviors. Regression analysis and t-tests were further conducted to explore variations across demographic variables. The findings indicate that the pandemic has substantially altered consumer behavior, with approximately 39% of purchases being conducted online. The most frequently purchased items comprised protective equipment, cleaning supplies, and food products. Compared to pre-pandemic consumption patterns, respondents reported increased budgets for cleaning products, enhanced efforts to locate cost-effective options, and elevated expenditures on clothing and personal care. Conversely, spending levels for food, electronics, and small household appliances remained largely unchanged. Moreover, the analysis identified significant variations in purchasing behaviors based on age and income, whereas no significant differences were observed across gender. These results underscore the enduring impact of the pandemic on online shopping practices. This study contributes to existing literature by providing a nuanced understanding of the transformations in consumer behavior prompted by the Covid-19 pandemic, offering critical insights for businesses and policymakers adapting to the evolving digital marketplace.
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    MARKETING ETHICS AND CUSTOMER LOYALTY: THE SERIAL MEDIATING ROLE OF RELATIONSHIP QUALITY AND THE MODERATING ROLE OF VOLUNTARY SIMPLICITY
    (Croatian Interdisciplinary Soc, 2024) Sezer, Abdulaziz; Baydas, Abdulvahap
    Although there has been considerable theoretical support outlining a relationship between marketing ethics and customer loyalty, there is limited empirical evidence validating this relationship. This study examines the relationships among perceptions of marketing ethics and customer loyalty in a sample of Turkish consumers. The results demonstrate that marketing ethics is negatively related to customer loyalty. Furthermore, this research investigates the processes through which marketing ethics affects customer loyalty. The relationship between marketing ethics and customer loyalty is sequentially mediated by customer satisfaction and customer trust. On the other hand, this research also investigates whether voluntary simplicity has a moderating role in the impact of marketing ethics on customer satisfaction and customer trust. The results demonstrate that the relationship between marketing ethics and customer satisfaction is moderated by self-sufficiency and intangible life which are sub-dimensions of voluntary simplicity; however, there is no moderating role of planned shopping and simplicity in product which are the other sub-dimensions of voluntary simplicity.
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    THE MEDIATING ROLE OF HEALTH LITERACY IN THE EFFECT OF HEALTH SERVICE QUALITY ON PATIENT LOYALTY
    (Int Journal Contemporary Economics & Administrative Sciences, 2020) Baydas, Abdulvahap; Yalman, Fuat; Yasar, Mehmet Emin
    The purpose of this study is to determine the mediating role of health literacy in the impact of health service quality on patient loyalty. The universe of the research is the patients who have outpatient treatments from Gaziantep University Sahinbey Research and Application Hospital. In this study, quantitative research method was used and the data were collected from 420 patients through face to face questionnaire technique. In the study, descriptive statistics, confirmatory factor analysis and path analysis techniques were used. SPSS and AMOS software were used for data analysis. According to the results of the research, it was found that the dimension representing the health service quality of the hospital at the best level was ati Empathy, and the dimension representing the health literacy level of the patients at the best level was Judging the Accuracy of Health News. Within the framework of direct relations of variables in the research model, it was found that health service quality has a statistically significant and positive effect on patient loyalty; that health service quality has a statistically significant and positive effect on health literacy; that health literacy has a statistically significant and positive effect on patient loyalty, and that health literacy has a mediating role in the relationship between health service quality and patient loyalty, which is statistically significant and positive.