Durmuşahmet, AnılDelen, UğurSoydaş, Nurgül2025-10-112025-10-11202597983373145949798337314617https://doi.org/10.4018/979-8-3373-1459-4.ch001https://hdl.handle.net/20.500.12684/21393This study posits that a multidisciplinary approach is necessary to comprehensively analyze digital broadcasting environments, encompassing technical, cultural, psychological, and political dimensions. The research examines how digital broadcasting transforms the individual's identity, structures of desire, and mechanisms of consent, drawing on the ideas of theorists such as Adorno, Marcuse, Feenberg, and Rouvroy, especially within the framework of the concept of instrumental reason. The pervasive use of algorithms to manipulate content on digital platforms has the potential to subject the individual to unseen and covert forms of influence, thereby altering the very dynamics of personal identity, desire, and consent. In this context, the concepts of algorithmic governmentality, cultural hegemony, and surveillance capitalism are employed to demonstrate how media systems influence individual behavior through normative structures and affective engineering. © 2025 Elsevier B.V., All rights reserved.en10.4018/979-8-3373-1459-4.ch001info:eu-repo/semantics/closedAccessPublishingAlgorithmicsCultural DimensionsDigital BroadcastingDigital PlatformsDigital PublishingGovernmentalityMulti-disciplinary ApproachPersonal IdentityPolitical DimensionsTechnical DimensionsBroadcastingBook Part1432-s2.0-105016030636N/A