Şahin, AzizeKitapçı, HakanZehir, Cemal2020-05-012020-05-0120131877-0428https://doi.org/10.1016/j.sbspro.2013.10.518https://hdl.handle.net/20.500.12684/54159th International Strategic Management Conference -- JUN 27-29, 2013 -- Riga, LATVIAWOS: 000346088300054The purpose of this study was to explore the role of switching costs in the relationship between satisfaction, trust, and commitment for a brand. Data analyzed in this study were collected via questionaires from real consumers (n=457). Our research model emphasizes associations among switching costs, satisfaction, trust and commitment for a brand. Our study provides compelling evidence for future work to gain further insight into switching costs, satisfaction, trust, and commitment for a brand and includes several implications for management practice and future research. Switching costs have positively effect the relationships between satisfaction, trust and commitment for a brand. This empirical study provides a new approach to understand the effects of switching costs on the relationships between satisfaction, trust, and commitment for a brand.en10.1016/j.sbspro.2013.10.518info:eu-repo/semantics/openAccessSwitching costsbrand satisfationbrand trustbrand commitmentmobile phone brandsConference Object99496502N/A