Bagis, MehmetYolcu, TarikKurutkan, Mehmet Nurullah2025-10-112025-10-1120251355-25541758-6534https://doi.org/10.1108/IJEBR-01-2025-0120https://hdl.handle.net/20.500.12684/21843Purpose - This study examines the effects of regulative, normative and cognitive-cultural institutions on rational and intuitive cognitive reasoning and their subsequent impact on strategic entrepreneurial behavior. The study also explores the mediating role of rational and intuitive cognitive reasoning in the relationship between institutions and strategic entrepreneurial behavior.Design/methodology/approach - The proposed model was tested with 2,051 survey responses collected from firms operating in the manufacturing (n: 784), service (n: 764) and retail (n: 503) sectors in T & uuml;rkiye. The data were analyzed using Smart PLS software and structural equation modeling.Findings - The findings show that normative and cognitive cultural institutions positively affect rational and intuitive cognitive reasoning. However, the analysis could not confirm this effect for regulative institutions. Findings suggest that normative and cognitive cultural institutions affect strategic entrepreneurial behavior through rational-intuitive cognitive reasoning.Originality/value - Building upon institutional and cognitive experiential self theories, this study offers new insights into the relationships among regulative, normative and cognitive-cultural institutions, rational and intuitive cognitive reasoning and strategic entrepreneurial behavior of firms.en10.1108/IJEBR-01-2025-0120info:eu-repo/semantics/closedAccessRegulative institutionsNormative institutionsCognitive cultural institutionsRational cognitive reasoningIntuitive cognitive reasoningStrategic entrepreneurial behaviorArticle2-s2.0-105017305981WOS:001564476900001Q1Q2