Aydın, KenanKöse, Şirin GizemÖzer, Ece2023-04-102023-04-1020211307-671Xhttp://doi.org/10.18678/dtfd.861952https://search.trdizin.gov.tr/yayin/detay/422378https://hdl.handle.net/20.500.12684/11442Aim: The aim of this study is to investigate individuals’ attitude towards the coronavirusdisease 2019 (COVID-19) vaccine, and explain vaccination intention in the framework of thetheory of reasoned action. The study extends the theory of reasoned action with country oforigin image variable.Material and Methods: The data of the study were collected by survey method. The surveyconsists of a total of 48 items, including individual innovativeness, subjective norms, attitudetowards COVID-19 vaccine, intention to get COVID-19 vaccine, country of origin image,demographic characteristics, and general opinions about the vaccine and COVID-19. 333participants answered the surveys. Data were analyzed by structural equation modeling usingSPSS v.21 and AMOS v.23 package programs.Results: Attitude towards German COVID-19 vaccine (?=0.888, p<0.001) and German’scountry of origin (?=0.436, p<0.001) variables have significant and positive relationships withintention to get German vaccine. Subjective norms (?=0.750, p<0.001), China’s country ofimage (?=0.265, p<0.001), attitude towards Chinese COVID-19 vaccine (?=0.198, p<0.001),variables have significant and positive relationships with intention to get Chinese COVID-19vaccine. Country of origin image is significantly and positively related to both attitude towardsGerman COVID-19 vaccine (?=0.690, p<0.001) and Chinese COVID-19 vaccine (?=0.461,p<0.001).Conclusion: The most important factor associated with the intention to get German COVID19 vaccine is the attitude towards the COVID-19 vaccine. The most important factor associatedwith the intention to get Chinese COVID-19 vaccine is the subjective norm. Country of originimage is a significant variable for both countries.en10.18678/dtfd.861952info:eu-repo/semantics/openAccessAnalyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin ImageArticle23S1122130422378